Marketing Outreach Specialist

Product Marketing Alliance; Greater London; Hybrid; GBP 27,000 - 30,000; Full time

Job summary

A dynamic marketing organization in Greater London seeks a hands-on marketer to leverage B2B tools and drive lead generation. You will support outreach strategies, assist digital campaigns, and analyze performance data. Ideal candidates have some experience in outbound sales, strong copywriting skills, and a passion for data-driven marketing. Join this growth-focused team for flexible working and significant learning opportunities.

Benefits

34 days of paid holiday

Private Medical & Dental

Life Insurance: 4 x salary

Flexible working hours

Extensive tech gear kit

On-demand paid therapy

Discounted wellness classes

Cycle to work scheme

Personal L&D budget of £500 annually

1 paid day for L&D or volunteering

Qualifications

• Some experience with outbound sales strategies, especially cold outreach.
• Confidence in experimenting with strategies and adapting to changes.
• Ability to effectively use data to shape email campaigns.

Responsibilities

• Support execution of outbound and cold outreach strategies.
• Assist Marketing team with digital campaigns and sponsorships.
• Report on campaign status and propose ideas for lead generation.

Skills

Outbound sales strategies

Copywriting

Data analysis

Project management tools

Sales and marketing tools

Tools

Clay

RB2B

Smartlead

Asana

Google Analytics

Job description

The Company

When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.

We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.

The Role

Join a small but mighty growth-focused team within our marketing dept. This hands‑on role will give you access to exciting B2B marketing tools like Clay, Common Room, and Instantly. We’d like someone who can (in‑time) get creative on how to leverage these tools to drive more leads (the sky is the limit.).

In this role you will..

• Support the execution of inbound‑led outbound and cold outreach strategies at the Alliance. Quickly learn to utilise Clay, RB2B, Smartlead and other tools to personalise outreach at scale.
• Support the Marketing team at the Alliance, helping with the execution of digital product campaigns, dinners, meetings and other custom sponsorships.
• Report to Growth Lead on the status of campaigns and bring fresh ideas of how we can drive more lead generation.
• Create excellent Emails & Content: Source data, write copy that converts, and execute a variety of email outbound campaigns across The Alliance's communities to drive leads to sales.
• Become a cold email campaign master: Understand the nuances between traditional email and cold email. Learn how to craft a cold email that converts and how to scale your work.
• Data Analysis: Monitor and analyse campaign performance, using insights to continually improve and optimise email strategies.
• Cross‑functional collaboration: Engage with sales, marketing, and customer success teams to ensure alignment and achieve business goals in a collaborative environment.

Requirements

• Some experience or exposure to outbound sales strategies, including cold outreach.
• Familiarity with sales and marketing tools such as Clay, RB2B, Smartlead.
• You want ownership in your role from the beginning and ready to level up. Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate business changes, or to bounce back from subpar results.
• You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns.
• You take pride in crafting effective and engaging copy whatever the platform.
• You are naturally self‑directed, operate at a high cadence, and get stuff done.
• You expertly balance and prioritize your daily to‑do's, as well as your short‑term and long‑term planning.
• You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things.
• Experience with Asana or project management tools a plus (desirable).
• Experience using ESPs & CRMs, and basic Google Analytics understanding (desirable).

Compensation

£27,000-£30,000 Base salary *based on experience

Core Benefits

• Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
• Private Medical & Dental.
• Life Insurance: 4 x salary.
• Early bird or night owl? Our flexible hours policy allows you to structure your work for when you’re most productive.
• Extensive tech gear kit.

Wellbeing Benefits

• On‑demand paid therapy, coaching & mental fitness via Oliva.
• Discounted wellness classes & gym memberships.
• Cycle to work & Workplace Nursery schemes.
• Corporate Discounts via Perksatwork.
• Monthly Flexible Allowance via thanksBen platform.

Learning & Development

• Personal L&D budget £500 annually in year 1 - scaling year on year up to £3,000+.
• Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities.

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day. If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you. We are The Alliance - in more ways than one.