Marketing Operations Lead

DS Smith; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading packaging company is seeking a Marketing Operations Lead based in London, UK. This role will define and deploy the MarTech roadmap for EMEA Packaging, enhance operational excellence through CRM tools, and support ABM strategies. The ideal candidate will have a degree in a relevant field, hands-on experience in CRM systems, and strong proficiency in Power BI for data insights. Excellent communication skills in English are essential for this position, alongside a strategic mindset in driving marketing initiatives.

Qualifications

• A Degree or professional qualification in Business administration, Sales, Marketing, or relevant field.
• Hands-on experience in building automated workflows and campaigns within CRM systems.
• Strong understanding of ABM strategies and personalisation technologies.
• Experience designing and managing Power BI dashboards.

Responsibilities

• Define the strategic MarTech direction for EMEA Packaging.
• Build business cases for new tools and capabilities.
• Take ownership of the CRM Marketing platform.
• Support ABM campaigns teams in designing automated workflows.
• Design and develop Power BI dashboards for actionable insights.

Skills

Proficiency in Dynamics 365 CRM

Account-Based Marketing (ABM)

Power BI dashboard design

Communication skills in English

Analytical skills

Education

Degree in Business administration, Sales, Marketing, Communications

Tools

LinkedIn Sales Navigator

Turtle

Job description

Location : London UK

Subject to Consultation

About the role

The Marketing Operations Lead is responsible for defining and deploying the MarTech roadmap for EMEA Packaging ensuring alignment with business priorities and marketing transformation goals. The role drives operational excellence by owning CRM-based real-time marketing solutions building automation flows to support campaigns and ABM and ensuring marketing teams have the right tools processes and insights to operate effectively. A key accountability is identifying gaps in the MarTech stack prioritising needs and developing business cases for new tools or enhancements. The role also leads sales enablement strategy working with marketing IT and commercial teams to define activities select tools and build a roadmap that supports sales engagement. This includes driving implementation training and adoption of platforms such as LinkedIn Sales Navigator and Turtle.

The role also involves developing success stories and case studies that showcase the impact of digital marketing on strategic customers especially Most Wanted and Whale accounts. These are used to demonstrate business outcomes build credibility and secure senior SMI stakeholder buy-in and investment.

KEY RESPONSIBILITIES

Define the strategic MarTech direction for EMEA Packaging focusing on ABM and personalisation at scale. Collaborate with the Website Lead Campaign Activation Lead IT and other stakeholders to ensure the roadmap addresses cross-functional needs and technology gaps

Build business cases for new tools and capabilities including cost-benefit analysis and stakeholder alignment

Take full ownership of the CRM Marketing platform ensuring it supports real-time marketing capabilities

Continuously monitor CRM performance, identify optimisation opportunities and implement enhancements to improve efficiency and impact

Support the ABM campaigns team in designing and implementing automated workflows and customer journeys to support campaign activation and follow-up

Collaborate with broader marketing stakeholders to define marketing driven sales enablement activities and identify the tools needed to support commercial engagement

Develop a strategic roadmap and business case to introduce the new sales enablement tools and ways of working ensuring alignment with business priorities and operational needs

Partner with central sales and marketing teams to lead training programmes and drive adoption of the enablement tool stack ensuring effective usage and measurable impact

Design and develop Power BI dashboards that provide actionable insights into campaign performance sales enablement impact and MarTech utilisation. Ensure reporting is consistent automated where possible and tailored to different stakeholder needs across the marketing and commercial functions

About You

A Degree or professional qualification in Business administration Sales Marketing Communications or other relevant field of study

Proficiency in Dynamics 365 CRM and Real-Time Marketing module

Hands-on experience in building automated workflows customer journeys and campaign triggers within CRM systems

Strong understanding of Account-Based Marketing (ABM) strategies and personalisation technologies

Ability to design and manage Power BI dashboards for marketing performance reporting and insights

Familiarity with sales enablement tools (e.g. LinkedIn Sales Navigator Turtle) and integration into MarTech stack

Strong awareness of data privacy regulations (e.g. GDPR) and compliance requirements for marketing technology and data usage

Excellent verbal and written communication skills in English

Proven ability to define MarTech roadmaps identify gaps and build business cases for new tools and enhancements

Experience collaborating with cross-functional teams (marketing sales IT legal compliance) to ensure governance and operational readiness

Strong analytical skills to interpret data and translate insights into actionable improvements.

Key Skills

• Guest Services
• Front Office
• Gym
• Document Control
• Airlines

Employment Type : Full-Time

Experience : years

Vacancy : 1