Marketing Officer (12601) - Fixed Term Contract until January 2027

Cardiff and Vale College; Cardiff; On-site; GBP 33,000 - 36,000; Full time

Job summary

A higher education institution in Cardiff is seeking a full-time Marketing Officer for its Marketing & Communications department. This role involves working on marketing objectives, managing online content, and supporting various marketing campaigns. The successful candidate will contribute to developing a data-driven marketing approach and ensure a positive online presence. The position offers a salary between £33,477 and £35,756 per annum, along with a comprehensive benefits package, including generous annual leave and a pension contribution.

Benefits

Generous Annual Leave

Health Scheme

Employer's pension contribution

Qualifications

• Welsh language skills are desirable but not essential.

Responsibilities

• Deliver marketing objectives aligned with the college's 3-year plan.
• Contribute to a professional in-house marketing and communications team.
• Create and maintain bilingual online content for websites.
• Be lead contact for accurate course information on the college website.
• Monitor and develop content for third-party websites.
• Manage customer data sets for direct mail and online campaigns.
• Implement direct email campaigns with appropriate design software.
• Ensure marketing campaigns are data-driven and report on trends.
• Support multiple marketing plans to meet business goals.

Job description

Salary £33,477- £35,756 per annum

Contractual hours 37

Basis Full Time

Package Generous Annual Leave, Health Scheme and alongside your salary an employers contribution of 16.30% (£5456.75 (Min) - £5828.22 (Max)) is made as part of the Local Government Pension scheme.

Job category/type Marketing

Date posted 05/12/2025

Job reference REQ00000289

An exciting vacancy is available as a Marketing Officer in the Marketing & Communications department at Cardiff and the Vale College. This post will be based at the City Centre Campus.

Responsibilities Include

• Work with the Marketing & Recruitment Manager to deliver the relevant objectives from the 3-year CAVC Marketing and Communications Strategy, in line with the Colleges 3 Year Plan.
• Contribute positively and productively to a professional, innovative, responsive and effective in‑house marketing and communications team and service for the College and its subsidiaries.
• Support sector leading websites for CAVC and subsidiaries creating, editing and maintaining accurate, innovative, bilingual online content and presence across all sites and for all markets
• Be lead contact for course information on the CAVC website, working with key staff across the college to ensure course information is available and accurate for all courses, engaging (through the use of photo galleries, videos, vlogs etc) and supporting a sector leading online learner journey
• Support the college to ensure a positive accurate presence across key third party websites - developing, uploading and monitoring content on these.
• Create, maintain, develop and grow various customer data sets, in line with data protection guidelines, for direct mail / online marketing campaigns.
• Using email design software incl. mailchimp and the Colleges bespoke mailing system to create and implement direct emails for a number of customer groups/ markets including, new applicants, offer holders, existing students, alumni and marketing mailing list members all supporting the College and its brands to achieve business goals.
• Work with the Marketing & Recruitment Manager to ensure marketing campaigns are data‑led monitoring and reporting data and analysing trends to support decision making / ensure effective return on investment of marketing spend
• Support the development and delivery of multiple marketing plans and campaigns to meet set marketing, recruitment and business goals - investigating opportunities that are fit for purpose, negotiating with suppliers to ensure best value for money, media‑buying, and developing and implementing activity often working to tight deadlines.
• Welsh language skills are not essential but would be desirable for this role.

Applications are to be made using the Cardiff and Vale College application form only. The college welcomes applications in Welsh. Applications submitted in Welsh will not be treated less favourably than an application in English. If we invite you to interview, let us know if you would like us to conduct the interview and assessment process in Welsh.

The closing date for completed applications 18/12/2025 at 11:59pm.

To find out more or apply go to www.cavc.ac.uk or contact the Human Resources Department on 02920250311.

All vacancies are subject to a Disclosure and Barring Service (DBS) check and employment will not commence without a valid up to date DBS check. This is a contractual agreement that must be in place before your employment starts. The Colleges procedure for the Suitability of Ex‑offenders for Employment is available upon request.

These are contractual agreements that must be in place before your employment can commence.

We are committed to the recruitment and retention of disabled people, and are a positive disability confident scheme employer.

LNKD1_UKTJ