Marketing Mix Modeller

EF Recruitment; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An award-winning SaaS organization based in Central London is looking for a Senior Analyst MMM to join on a 12-month hybrid contract. The role requires five or more years of experience in market science or data analytics. You will be pivotal in building predictive models and managing Marketing Mix Models for key marketing decisions. Key benefits include a global company culture, free breakfasts, and a long contract period. Join us if you're ready to innovate!

Benefits

Free breakfast

Global company

Long contract

Qualifications

• 5+ years of experience in market science or data analytics teams.
• Ability to write complex SQL queries and optimize joins.
• Experience building or managing Marketing Mix Models.

Responsibilities

• Build predictive models to simulate business outcomes.
• Lead Data Clean Room strategy within Meta Advanced Analytics.
• Design and execute rigorous Conversion and Brand Lift Studies.

Skills

Data Analytics

SQL

Marketing Mix Models

Hypothesis Testing

Education

B.Sc in Economics, Statistics, Mathematics, or Data Science

Job description

Our client an award winning SaaS organisation providing software solutions to the SME marketplace is now seeking an experienced Senior Analyst MMM, Marketing Mix Modeller for a 12 month contract. You will be assisting in the company transition from correlation-based reporting to causal-based decision making, helping guide key marketing investment decisions. Central London location, hybrid, with 2-3 days a week in the office.

Responsibilities

• Forecasting: Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department.
• Serve as the analyst lead for the Data Clean Room strategy, specifically within Meta Advanced Analytics (AA)
• SQL: Write and optimize advanced SQL queries
• Learning Agenda & Causal Experimentation. Design and execute rigorous Conversion Lift Studies (CLS)and Brand Lift Studies (BLS).

Skills

• 5+ years of experience working in markets science or data analytics teams or other relevant roles.
• B.Sc in a quantitative Economics, Statistics, Mathematics, Data Science)
• SQL: Advanced level. Ability to write complex CTEs, window functions, and optimize joins for distributed systems.
• Proven experience building or managing Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves.

Useful experience

• Hands-on experience with at least one major DCR environment.
• Deep understanding of hypothesis testing, confidence intervals, p-values, and selection bias.
• Understanding of AdTech and paid media mechanics, margin profiles

Benefits

• Global company, long contract
• Hybrid role
• Free breakfast