Marketing Manager - Shredded Wheat (2-year FTC)

Nestle; Welwyn Garden City; On-site; GBP 55,000 - 65,000; Full time

Job summary

A leading global food company seeks an experienced Marketing Manager for SHREDDED WHEAT, focusing on brand growth and innovative marketing strategies. This role demands a results-oriented marketer with strong commercial acumen and a proven track record in driving business success. Responsibilities include developing growth plans, managing P&L, and leading product development initiatives. The position offers a competitive salary of up to £65,000, along with excellent benefits including a car allowance and generous holiday entitlement.

Benefits

Car allowance

Potential bonus

25-day holiday entitlement

12 additional flex days

2 paid volunteering days

Qualifications

• Proven track record of driving growth through bold thinking, consumer insight, and flawless execution.
• Experience at Marketing Manager or experienced Senior Brand Manager level.

Responsibilities

• Develop and execute robust long-term growth plans.
• Build brand equity with TTL advertising campaigns.
• Lead product development initiatives to strengthen the portfolio.
• Manage brand P&L and drive strategic decisions.
• Track and analyse industry trends to evolve growth plans.

Skills

Commercial acumen

Project management

Strategic leadership

Effective communication

Creative thinking

Job description

We have an exciting opportunity for a self-starting, results-oriented Marketing Manager to lead SHREDDED WHEAT, one of our key local brands & a strategic priority. In this role, you will be the driving force behind the brand's success, crafting and executing outstanding marketing strategies that align with our growth ambitions and enhance this local brand. You will be part of our Cereal Partners UK team, based at our head office in Welwyn Garden City, and will report directly to the Local Brands Marketing Manager. The role will involve an indirect report for an Assistant Marketing Manager.

Key Responsibilities

• Develop and execute robust long-term growth plans that support strategic business objectives and growth ambitions.
• Build brand equity by developing & executing TTL advertising campaigns.
• Develop the long-term innovation pipeline. Lead Existing Product Development (EPD) and New Product Development (NPD) initiatives to strengthen and expand the product portfolio.
• Deliver business targets and brand growth by leveraging commercial levers and channel strategies in collaboration with the Commercial Development Team (CDT).
• Own and manage the brand P&L, leveraging commercial insight to drive strategic decisions that optimise revenue, margin, and long-term brand equity.
• Lead the packaging redesign to reflect brand positioning and drive shelf impact.
• Track and analyse industry and competitor trends to proactively evolve growth plans in a fast-paced, competitive FMCG environment.
• Include a dotted-line management relationship with one Assistant Marketing Manager, providing guidance, prioritisation support, and performance input in collaboration with their direct manager.

What will make you successful?

You're a commercially savvy, results-driven marketer with a passion for building iconic brands. Already operating at Marketing Manager or experienced Senior Brand Manager level, you bring a proven track record of driving growth through bold thinking, consumer insight, and flawless execution. You bring energy and creativity, collaborating with cross-functional teams and agency partners to deliver standout campaigns and innovation. Your success will be fuelled by:

• Strategic Leadership - You think big and act decisively, shaping growth plans that deliver commercial impact.
• Commercial Acumen - You understand the levers of brand growth and confidently own the P&L.
• Project Excellence - You lead complex projects from concept to launch, balancing stakeholder management with execution.
• Influence & Communication - You engage and inspire stakeholders at all levels, internally and externally.
• Energy & Drive - You bring passion, tenacity, and a proactive mindset to everything you do.

What you need to know

The closing date for this role is 18th January 2026. Please note interviews will commence in January whilst the advert is still live. We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don't delay in submitting your application.

At Nestlé, our values are rooted in respect - for our employees, our customers and our consumers. That's why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK®, SHREDDED WHEAT®, CHEERIOS® and SHREDDIES®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way.

Salary up to £65,000 depending on experience + car allowance + potential bonus + 25-day holiday entitlement with 12 additional flex days on top + 2 paid volunteering days + many other excellent benefits!