Marketing Manager – London

Blue Legal; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading city law firm is seeking an experienced Marketing Manager to enhance brand awareness and manage a team. This role involves developing marketing campaigns, managing online presence, and ensuring brand consistency. The ideal candidate will have over 5 years of experience in marketing, preferably within legal sectors, and possess strong management skills.

Qualifications

• 5+ years of marketing experience, preferably in the legal industry.
• Proven track record of successful marketing campaigns.
• Experience in mentoring and developing teams.

Responsibilities

• Develop and execute comprehensive marketing campaigns.
• Lead and develop a team of three direct reports.
• Manage the firm’s online presence and marketing budget.

Skills

Management skills

Digital Marketing

Analytical skills

Communication skills

Education

Degree in Marketing, Communications, or related field

Tools

CRM systems

Email marketing platforms

Social media management tools

Job description

Location: London
Salary: Market Rate
Salary band: Dependant upon experience
Contract type: Permanent
Date posted: 31st March 2025

A leading city law firm is seeking a talented and enthusiastic Marketing Manager join their team, in delivering initiatives to build awareness of the firm. This role sits within the Marketing and Business Development Department in the London office, and reports into the Head of Marketing. The team are a closely knit, hardworking team dealing with a full spectrum of tasks including tenders, bids, proposals, seminars, events, digital marketing, PR, responsible business, and marketing. The ideal candidate will possess strong management skills and a background in legal marketing.

The Responsibilities:

• Develop and execute comprehensive marketing campaigns to promote the firm’s services and brand, in alignment with the overall firm strategy and in line with budgets.
• Lead, mentor, and develop a team of three direct reports, fostering a culture of collaboration and continuous improvement.
• Ensure brand consistency marketing materials, including brochures, presentations, and digital content.
• Manage the firm’s online presence, including website updates, SEO optimisation, and social media engagement.
• Coordinate and promote events, seminars, and webinars to enhance client relationships and attract new business.
• Take an active role of delivery of firm wide Marketing projects.
• Provide regular reporting on key performance indicators (KPIs) for senior management, highlighting campaign performance and areas for improvement.
• Manage the marketing budget and track expenditures.

The Candidate:

• Degree in Marketing, Communications, or a related field.
• 5+ years of marketing experience, with a focus on the legal industry preferred.
• Proven track record of developing successful marketing campaigns.
• Strong management and leadership skills, with experience in mentoring and developing teams.
• Digital Marketing experience.
• Excellent analytical skills, particularly in tracking and reporting on KPIs.
• Exceptional written and verbal communication skills.
• Proficiency in marketing software and tools (e.g., CRM systems, email marketing platforms, social media management tools).

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London

Blue Legal
70 Gracechurch St
London
EC3V 0HR
United Kingdom

0207 118 3003

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