Marketing Manager - Local & Incubator Brands

The Advocate Group; England; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A family-owned drinks business in Hampshire seeks a Marketing Manager to shape their UK brand strategy and manage the marketing mix. Ideal candidates will have experience in brand management within drinks or FMCG sectors. The role offers a hybrid working arrangement and competitive salary.

Qualifications

• Proven experience in brand or marketing roles, ideally in drinks or FMCG.
• Commercially astute with strong P&L ownership and strategic planning skills.
• Confident in adapting global assets to local markets while preserving brand integrity.

Responsibilities

• Lead the development of UK brand strategy and brand plan, in line with consumer insight.
• Manage full marketing mix across comms, NPD, and activation.
• Collaborate with customer marketing to execute best-in-class activation across all channels.

Skills

Brand management

Strategic planning

Campaign execution

Cross-functional collaboration

Job description

Position: Marketing Manager

Location: Hampshire, Hybrid

Salary: Competitve + Benefits

Overview

The Advocate Group is proud to be partnering with a globally renowned, family-owned drinks business in the search for a Marketing Manager to help shape their portfolio of Incubator/Local brands.

The Role

• Lead the development of UK brand strategy and brand plan, in line with consumer insight.
• Adapt global brand assets into compelling local campaigns that align with market needs.
• Manage full marketing mix across comms, NPD, and activation, with full A&P and brand P&L responsibility.
• Collaborate with customer marketing to execute best-in-class activation across all channels.
• Build strong working relationships with global brand teams and cross-functional partners across insights, commercial, and innovation.
• Lead agency teams and foster a culture of continuous improvement and performance tracking across all activity.

About You

• Proven experience in brand or marketing roles, ideally in drinks or FMCG.
• Commercially astute with strong P&L ownership and strategic planning skills.
• Confident adapting global assets to local markets while preserving brand integrity.
• Skilled in campaign execution, and cross-functional working.

If the role and responsibilities sound like a good fit for you, then I d love to speak to you!

Find out more about our available opportunities or how we can help you further your career contact us today.

Please get in touch with Emma or click Apply Now to be considered for this vacancy.

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy