Marketing Manager, Greene King Pubs FTC

Greene King; Burton upon Trent; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading pub company in Burton upon Trent seeks a Marketing Manager to develop and execute marketing strategies that enhance customer engagement. The ideal candidate will have a proven background in marketing management, preferably in hospitality or retail. Responsibilities include managing multi-channel campaigns and analyzing performance data. The role also offers significant professional development opportunities and various employee perks, including substantial discounts and a supportive work environment.

Benefits

Career development programs

33% discount for employees and 15% for friends

Free employee assistance program

50% discount at Greene King Inns

Refer a friend bonus

Wagestream access

Retail discounts up to 30%

Qualifications

• Proven experience in marketing management, ideally within hospitality or retail.
• Strong understanding of digital marketing and customer engagement strategies.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and implement marketing plans to support pub performance and brand objectives.
• Manage multi-channel campaigns including digital, social, and in-pub activations.
• Analyse performance data to optimise campaigns and report on ROI.

Skills

Marketing management

Digital marketing

Communication skills

Data analysis

Creative mindset

Job description

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Company Description

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220‑year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.

Job Description

As a Marketing Manager for GK Pubs, you will lead the development and execution of marketing strategies that drive customer engagement and brand growth across our pub estate. You'll work in a fast-paced, collaborative environment, ensuring campaigns deliver measurable impact and resonate with our guests.

Qualifications

As Marketing Manager, you will...

• Develop and implement marketing plans to support pub performance and brand objectives
• Manage multi-channel campaigns including digital, social, and in‑pub activations
• Analyse performance data to optimise campaigns and report on ROI
• Collaborate with internal teams and external agencies to deliver creative solutions
• Ensure all marketing activity aligns with Greene King's brand standards and values

What you'll bring...

• Proven experience in marketing management, ideally within hospitality or retail
• Strong understanding of digital marketing and customer engagement strategies
• Excellent communication and stakeholder management skills
• Ability to interpret data and translate insights into actionable plans
• Creative mindset with a focus on delivering results

Additional Information

We're all about rewarding our team's hard work, that's why...

You will receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well‑known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
• Free employee assistance program - mental health, well‑being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. - so you can enjoy a weekend away without breaking the bank.
• Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream - access your wage before payday for when life happens.
• Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...