Marketing Manager - Expo

LIPTON MEDIA; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading media events business in London is looking for an experienced Marketing Manager – Events. The role involves managing and executing marketing campaigns for large-scale global events. Candidates should have at least 3 years of B2B marketing experience and a strong grasp of email and digital marketing. The position offers a hybrid working model with a salary of £45,000–£60,000 plus bonus and excellent benefits.

Qualifications

• At least 3 years of B2B exhibition or event marketing experience.
• Proficient in email marketing and CRM platforms.
• Understanding of cost control and management.

Responsibilities

• Manage and implement marketing campaigns for events.
• Build databases and set up email campaigns.
• Negotiate partnerships with associations.
• Manage budget for campaigns to meet targets.
• Conduct data research to reach target markets.

Skills

B2B exhibition or event marketing experience

Email marketing expertise

Digital advertising knowledge

Proven success in driving attendance

Creative problem solving

Analytical skills

Copywriting skills

Education

Degree

Job description

Overview

Marketing Manager – Events

Salary: £45,000–£60,000 + Bonus + Excellent Benefits

Working: Hybrid

Location: London

Leading media events business seeks a highly talented Events Marketing Manager to lead across their flagship expo portfolio of cutting-edge events. Their portfolio includes a number of large-scale expositions held globally, ranging in size from a few thousand upwards.

Role

This role is to manage and implement the smooth and timely execution of marketing campaigns that create awareness of their events, generate visitor registrations, and generate leads for the sales team.

Activities include building databases, setting up email campaigns, scheduling social media posts, negotiating partnerships, building websites, creating campaign performance reports and more.

• Campaign planning, execution, and analysis
• Setting up email campaigns, planning social posts, reviewing performance to optimise campaigns
• Negotiating partnerships and relationship building with associations and media
• Budget management and cost-effective campaign planning to hit targets
• Data research and building, utilising their database and AI platforms to reach their target markets
• Project management, sometimes including effective task management of a Marketing Executive
• Working closely with their Performance Marketing Manager to deliver visitor registrations through digital advertising campaigns
• Becoming fully immersed in their CRM, AI and marketing automation systems, plus becoming an expert on Facebook, Google, and LinkedIn advertising

Profile Required

• 3 years of B2B exhibition or event marketing experience
• A strong grasp of email marketing, digital advertising, and CRM platforms
• Proven success in driving attendance to large-scale events (5,000+ attendees)
• Ideally educated to degree level
• Understanding of cost control and cost management
• Creative: looking for solutions, writing great copy, and briefing designers, team members and suppliers
• Analytical; be obsessive about data, understand segmentation, and be able to analyse campaign performance to make data-informed decisions quickly
• Copy writing that sells, understands the role of different media and channels, and can bring their own expertise

Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.

Our clients range from small startup companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.