Marketing Manager - Events

Lipton Media; Islington; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading media agency in London is seeking an experienced Events Marketing Manager to oversee their flagship expo portfolio. You will manage marketing campaigns, drive visitor registrations, and work closely with the sales team. The ideal candidate has over 3 years of B2B event marketing experience and a strong grasp of digital advertising and CRM systems. This role offers a competitive salary of £45,000 - £60,000, alongside a bonus and excellent benefits.

Benefits

Bonus

Excellent Benefits

Qualifications

• 3 years of event marketing experience required.
• Strong grasp of digital marketing methods needed.
• Proven success in driving large-scale event attendance.

Responsibilities

• Plan and execute marketing campaigns.
• Manage partnerships and build relationships.
• Oversee budget management for campaigns.

Skills

B2B exhibition marketing

Email marketing

Digital advertising

CRM platforms

Project management

Education

Degree in relevant field

Job description

Overview

Marketing Manager - Events role based in London with hybrid working. Salary: £45,000 - £60,000 + Bonus + Excellent Benefits.

Leading media events business seeks a highly talented Events Marketing Manager to lead across their flagship expo portfolio of cutting-edge events. The role involves managing the timely execution of marketing campaigns to raise awareness, drive visitor registrations, and generate leads for the sales team.

Responsibilities

• Campaign planning, execution, and analysis.
• Setting up email campaigns, planning social posts, reviewing performance to optimise campaigns.
• Negotiating partnerships and building relationships with associations and media.
• Budget management and cost‑effective campaign planning to hit targets.
• Data research and building, utilising databases and AI platforms to reach target markets.
• Project management, including task management of a Marketing Executive when required.
• Working closely with the Performance Marketing Manager to deliver visitor registrations through digital advertising campaigns.
• Becoming fully immersed in CRM, AI and marketing automation systems, and gaining expertise in Facebook, Google, and LinkedIn advertising.

Profile Required

• 3 years of B2B exhibition or event marketing experience.
• A strong grasp of email marketing, digital advertising, and CRM platforms.
• Proven success in driving attendance to large-scale events (5,000+ attendees).
• Ideally educated to degree level.
• Understanding of cost control and cost management.
• Creative mindset: capable of writing compelling copy and briefing designers, team members, and suppliers.
• Analytical; data-driven with an ability to analyse campaign performance and make fast, data-informed decisions.
• Copy writing that sells and an understanding of the role of different media and channels.

About Lipton Media

Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs. Our clients range from small startup companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.