Marketing Manager, DTC (12 months FTC)

ITV; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading entertainment company is seeking a Marketing Manager to oversee marketing strategies and execution for their direct-to-consumer projects. You will manage a team, drive consumer engagement, and lead brand integrity across multiple channels. Ideal candidates will have experience in managing stakeholders and a solid understanding of the UK TV marketplace. Strong budget management and digital media expertise are essential for this dynamic role.

Qualifications

• Experience in managing stakeholders across the business.
• Solid understanding of the UK TV marketplace.
• Excellent communication skills and relationship-building.

Responsibilities

• Oversee marketing plans for DTC products.
• Manage relationships with creative and media agencies.
• Lead, mentor, and support the Senior Marketing Executive.

Skills

Experience working with free-to-air channels

Proven ability to manage multiple projects

Strong budget management skills

Expertise in digital media

Experience with major brands and IP

Job description

The Role

The Role The Marketing Manager will lead and oversee the strategy and execution of marketing plans for ITV Studios and Zoo 55's direct-to-consumer (DTC) projects. This includes FAST channels, brand licensing, and live experiences. In this role, you'll drive consumer engagement and protect brand integrity across all channels. You'll manage and mentor a Senior Marketing Executive, working closely with the commercial teams in Zoo 55 and Brand Licensing to hit key targets. You'll also act as the lead brand guardian for live experiences, ensuring all consumer interactions reflect brand standards. The role will entail but not be limited to:

• Develop and deliver marketing campaigns for DTC products across FAST channels, brand licensing, and live experiences, ensuring they meet business goals.
• Manage relationships with creative and media agencies, briefing them on campaign objectives and overseeing deliverables to ensure they meet strategy.
• Act as a brand guardian for live experiences, ensuring consistent, high-quality representation across all consumer touchpoints.
• Lead, mentor, and support the Senior Marketing Executive, providing guidance on brand licensing, consumer PR, and FAST channel marketing activities.
• Build strong partnerships with platform partners, social media teams, scheduling, and internal teams to expand campaign reach and effectiveness.
• Use insights from the Global Insights team to guide data-driven decisions and optimise campaigns.
• Support DTC marketing needs across the wider business, working closely with other ITV Studios divisions to provide DTC expertise.
• Manage budgets to align with objectives, ensuring resources are used effectively for maximum impact.

The Team

The team At ITV Studios, we craft the extraordinary everyday. As a global leader in entertainment, with over 60 labels spanning 13 countries and an unparalleled catalogue of 90,000+ hours of content, we deliver iconic shows like The Voice, Love Island, Line of Duty, and Queer Eye. Our Marketing team is the creative heartbeat of ITV Studios, ensuring our brands and platforms capture the spotlight and inspire audiences worldwide.

Qualifications & Skills

Skills you'll need (minimum criteria)

• Experience working with free-to-air channels.
• Proven ability to manage multiple projects, deadlines, and priorities effectively.
• Strong budget management and administrative skills.
• Track record of managing stakeholders across the business.
• Expertise in digital media and a deep understanding of all media types.
• Experience working with major brands and IP.

Other things we're looking for (key criteria)

• Solid understanding of the UK TV marketplace, ITV Studios position within it, and the Connected TV landscape.
• Excellent communication skills, able to translate insights into clear, actionable marketing strategies.
• Strong collaboration and relationship-building skills, influencing at all levels.
• Self-starter who thrives in a fast-moving, complex environment.
• Experience in the leisure or tourism industry is a plus