Marketing Manager – Creative Fashion Accessories & 3D Printed Designs

Marketing Manager – Creative Fashion Accessories & 3D Printed Designs; Greater London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A growing creative brand in the UK seeks a Marketing Manager to execute integrated marketing strategies and manage social media presence. The ideal candidate has extensive experience in marketing, strong Chinese writing skills, and a passion for creative design. This full-time position offers a salary of £35,000 – £45,000 per year, with opportunities for growth and a supportive work environment.

Benefits

Creative work environment

Leadership opportunities

Participation in events and shows

Qualifications

• 5+ years of marketing experience required.
• Strong Chinese writing ability essential for content creation.
• Familiar with algorithms of Instagram, TikTok, and Xiaohongshu.

Responsibilities

• Develop and execute marketing strategies.
• Manage brand presence on social media.
• Produce high-quality content in Chinese and English.

Skills

Marketing experience

Content creation

Brand management

Social media knowledge

Chinese writing ability

Creative thinking

Aesthetic sense

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

Location

London, UK.

Working Hours

Full-time (32 hours/week).

Salary

£35,000 – £45,000 per year.

About Persona Beauty

Persona Beauty is a growing creative brand based in the UK, specialising in custom nail art, eyelashes, and 3D‑printed fashion accessories. Our products blend Eastern aesthetics, cosplay culture, and modern creative design. We operate a multi‑channel e‑commerce model and an in‑house design studio pipeline, spanning:

• Two London retail locations.
• Pop‑up events & fashion/art exhibitions.
• Shopify online store.
• Xiaohongshu (RED) promotion.
• B2B partnerships for 3D‑printed fashion accessories/installations.
• UK cosplay & ACG (2D culture) communities.
• A strong UK‑based Asian customer base.

Key Responsibilities

• Develop and execute integrated marketing strategies (online & offline).
• Manage and grow brand presence on Instagram, TikTok, Xiaohongshu (RED), and Shopify.
• Produce high‑quality Chinese & English content: photos, videos, product posts, storytelling captions.
• Write engaging Xiaohongshu‑style content (Chinese copywriting essential).
• Plan and support pop‑up events, exhibitions, cosplay‑related activities, and product launches.
• Collaborate with influencers, KOLs, and cosplay/creative communities.
• Organise photoshoots, video shoots, and visual asset management.
• Strengthen consistent brand identity and creative direction.
• Conduct market research and identify new growth opportunities.
• Prepare marketing materials for B2B partnerships.
• Analyse marketing performance and provide monthly reports.

Key Requirements

• Experience in marketing, content creation, brand management, and media management.
• Bachelor’s degree or above in Marketing, Media, Advertising, Business Management, Creative Design, or related fields preferred.
• Strong Chinese writing ability required (Xiaohongshu content creation).
• Familiar with social media platform algorithms and traffic rules, especially Instagram, TikTok, and Xiaohongshu.
• Knowledge of content trends on Xiaohongshu, Instagram, TikTok.
• Interest in cosplay, ACG culture, fashion, beauty, or 3D design.
• Strong aesthetic sense; ability to produce visuals is a plus.
• Creative, proactive, detail‑oriented.
• Excellent Chinese & English communication skills in listening, speaking, reading, and writing.

What We Offer

• Salary: £35,000–£45,000 per year.
• Full‑time position with stable hours (32 hrs/week).
• Creative, supportive work environment.
• Opportunities to participate in cosplay shows, 3D fashion installations, pop‑ups, and more.
• Real growth and leadership opportunities as the brand expands.
• A chance to shape the identity of a culturally distinctive, innovative brand.

Experience & Languages

Experience: Required
Languages: Chinese – Advanced. English – Advanced

Employment & Schedule

Employment: Full‑time
Schedule: Thursday – Sunday
Salary: £35,000 – £45,000 yearly

About Marketing Manager – Creative Fashion Accessories & 3D Printed Designs

Persona Beauty is a growing creative brand based in the UK, specialising in custom nail art, eyelashes, and 3D‑printed fashion accessories.