Marketing Manager B2B

Michael Page; England; On-site; GBP 50,000 - 60,000; Full time

Job summary

A growing B2B technology business is seeking a Marketing Manager to lead marketing strategies and teams in Wokingham. The role involves developing marketing strategies, overseeing campaigns, and building key relationships. Candidates should have proven experience in B2B marketing and digital tools, with excellent communication and organisational skills. The position is office-based, requiring a commute to Wokingham. Competitive salary and benefits offered include holidays and pension scheme.

Benefits

22 days holiday, rising to 25

Workplace pension scheme

Group life insurance scheme

Qualifications

• Proven experience in a similar marketing role with measurable results in a B2B environment.
• Strong understanding of digital marketing tools.
• Excellent organisation skills are required.

Responsibilities

• Develop and refine marketing strategy aligned with business goals.
• Monitor market trends and optimise strategy execution.
• Plan company presence at industry events and shows.
• Lead and mentor the marketing team.
• Oversee marketing campaigns and ensure KPI performance.
• Own content strategy and reporting for the company website.
• Build relationships with customers and partners.
• Drive innovation in marketing technologies.

Skills

Digital marketing tools understanding

Exceptional communication skills

Organisational skills

B2B technology experience

Tools

CRM systems (SF, Hubspot)

Job description

Client Details

My client is a growing B2B technology business with offices in Berkshire. Please note, due to the nature of the role you will be office based x 5 days a week.

Description

The role focuses on crafting and executing marketing and sales strategies while ensuring marketing tools and processes align with industry best practices and driving the creation of innovative content and ideas.

As the Marketing Manager - B2B you will have the following responsibilities:

• Develop and refine marketing strategy, brand positioning, and messaging aligned with business goals and customer insights
• Monitor market trends, competitor activity, and channel performance to optimise strategy and execution
• Plan and oversee company presence at industry events and shows
• Lead, mentor, and resource the marketing team while ensuring strong collaboration with sales and product
• Oversee all marketing campaigns and creative assets across digital, social, and traditional channels, ensuring KPI and ROI performance
• Own the company website, content strategy, reporting, and analytics
• Build relationships with key customers, partners, and industry influencers, gathering market and satisfaction insights to inform strategy
• Drive innovation by exploring new marketing technologies, identifying growth opportunities, and enhancing customer experience.

Profile

A successful Marketing Manager - B2B should have:

• Proven experience in a similar marketing role - with a clear track record of delivering measurable results, within a B2B environment
• Strong understanding of digital marketing tools, including CRM systems (SF, Hubspot etc)
• Exceptional communication skills, both written and verbal
• Excellent organisation skills
• B2B technology experience, with a track record in lead and demand generation
• The ability to commute to Wokingham x 5 days per week, as this is an office based role.

Job Offer

The successful Marketing Manager - B2B will receive:

• 50,000 - 60,000 per annum DOE
• 22 days holiday, rising each year of service to 25 days
• Workplace pension scheme, group life insurance scheme.

Please note that this is an office based role in Wokingham; commutable from Bracknell, Ascot, Reading, Camberley etc.