Marketing Manager

Macknade; Painter's Forstal; On-site; GBP 60,000 - 80,000; Full time

Job summary

A retail and hospitality business in Painter's Forstal is seeking a full-time Marketing Manager to lead marketing strategy and campaigns. Responsibilities include campaign delivery and social media management. The ideal candidate has a strong marketing background, creativity, and a data-driven mindset. This role offers staff perks including discounts and a supportive work environment.

Benefits

Long service annual leave increases

20% discount on all products

Discounts on onsite partner facilities

Cooked lunch daily

Regular team social activities

Qualifications

• Proven experience in a marketing role, ideally within retail & hospitality.
• Strong experience with e-commerce websites and online advertising.
• Skilled in creating compelling content for different channels.

Responsibilities

• Lead the development and delivery of marketing campaigns.
• Manage social media strategy and content creation.
• Monitor and analyze marketing performance to optimize campaigns.

Skills

Data-driven thinking

Creative thinking

Excellent copywriting

Social media strategy

eCommerce experience

Education

Degree in relevant marketing discipline

Tools

Adobe Creative Suite

Google Analytics

Shopify

Email marketing platforms

Job description

Overview

We are on the hunt for a full-time Marketing Manager to play a key role in shaping and delivering how we tell our story, engage our audiences, and grow our revenue at Macknade. Reporting to the Sales & Marketing Director, this is a hands-on role for a creative, commercially minded marketer who’s comfortable rolling up their sleeves to deliver outstanding marketing campaigns on and offline. The ideal candidate will currently hold a senior marketing role and bring proven experience in delivering integrated, multi-channel campaigns, knowing which channels to turn on to deliver results.

Role & Responsibilities

Planning & Analysis

• Lead the development and delivery of our annual marketing plan, ensuring alignment with overall business objectives and the broader marketing strategy.
• Own and maintain a comprehensive marketing calendar, integrating in-store activations, merchandising plans, loyalty promotions, sales assets and digital content to create a joined-up customer experience.
• Monitor, analyse, and report on marketing performance, using insights to optimise future campaigns and demonstrate ROI.

Campaign Delivery

• Plan, manage, and execute multi-channel marketing campaignsthat drive footfall, increase average spend, and grow customer engagement at our Faversham site.
• Deliver high-performing digital campaigns that grow online sales and conversions through macknade.com.
• Lead all email marketing activity- from database growth and segmentation to campaign execution and performance analysis.

Social Media & Content

• Oversee Macknade’s social media strategy, working with the Marketing Assistant to deliver engaging content across all our channels – both organic and paid.
• Create compelling, high-quality contentacross multiple platforms and customer touchpoints – including video – that tells the stories of our producers and champions provenance.
• Ensure the website is up-to-date, user-friendly, and optimisedfor both customer experience and conversion.

Brand, PR & Events

• Act as a brand guardian,embedding Macknade’s values across all our communications and safeguarding our reputation through excellent community engagement and complaint resolution.
• Manage local and regional PR activity- drafting press releases, nurturing media relationships, and liaising with our external press office where required.
• Support the development and delivery of Macknade’s events calendar, creating events & experiences that resonate with our target audiences and promoting them accordingly.

People & Partnerships

• Line manage, mentor, and support the Marketing Assistantto ensure the delivery of all departmental objectives.
• Manage external agencies and third-party partnersas required.

Who are you

The right person will have a balanced approach to marketing, combining creative thinking with a data-driven, analytical mindset.As a versatile marketer, you will have well-rounded experience across a variety of channels and aren’t afraid to get stuck in.

You thrive in a fast-paced environment where no two days are the same, and you’re motivated by the opportunity to make a real impact within a values-led, independent business. A genuine passion for our mission, and a desire to help us reach more people, is an absolute must!

You’re also a natural communicator and collaborator, with the ability to inspire other team members, manage external partners and build strong relationships across the business.

Skills, Experience & Qualifications

1. Proven experience in a marketing role - ideally within retail & hospitality, but not essential
2. Experience with e-commerce websites and online advertising platforms including Shopify, Google Ads and Meta Ads, plus Google Analytics 5
3. Experience in Adobe Creative Suite or similar design platforms
4. Good knowledge of SEO and the ability to create keyword led content that engages audiences at every level
5. Experience in creating a social media strategy and managing multiple social media platforms, including Facebook, Instagram, TikTok & LinkedIn
6. Experience working with email marketing platforms and CRMs
7. Excellent copywriting and storytelling skills, with a keen eye for detail and the Macknade tone of voice
8. An outstanding communicator, both written, verbal & visual
9. A highly organised multi-tasker who thrives in a fast-paced environment
10. Experience with line management and cross-departmental collaboration
11. Knowledgable & passionate about food & drink.
12. Educated to degree level or equivalent, ideally with a qualification in a relevant marketing discipline.

What we offer

• We offer several staff perks, including:
• Long service annual leave increases
• 20% discount on all of our products, with regular 30% discount weeks
• Discounts on all onsite partner facilities (Gym/Vets/Massage Therapy/Sauna)
• A delicious cooked lunch every day, using our quality produce
• Regular team social activities throughout the year

Next steps

We are looking for a full-time position of 42.5 hours per week and this will include working some evenings and weekends. The salary is dependent on the candidate.

If you are interested in finding out more before applying, please contact Rosie Collins, Sales and Marketing Director, to discuss the role further [e-mail].

To apply, please provide a CV and cover letter via our website, telling us why you are interested in this position and what you feel you can bring to Macknade.