Marketing Manager

YUGO STUDENTS (UK) LIMITED; Oxford; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global leader in student housing is seeking a Marketing Manager for the UK & Ireland. This individual will lead marketing strategies for a portfolio of 28,000 beds, collaborating with specialized functions and managing a team of Marketing Specialists. The ideal candidate must have a degree in Marketing or Communication, excellent analytical and communication skills, and experience in stakeholder engagement. This position offers significant opportunities for creativity and leadership in a dynamic environment.

Qualifications

• Ability to manage a team, including development and performance management.
• Experience in stakeholder engagement and presenting strategies.
• Strong understanding of social media, SEO, email marketing, and content marketing.

Responsibilities

• Lead marketing strategy across a portfolio of 28,000 beds.
• Collaborate with specialized marketing functions to deliver innovative activity.
• Recruit, coach, and mentor a team of Marketing Specialists.

Skills

Team management

Stakeholder engagement

Digital marketing channels

Analytical skills

Project management

Excellent communication

Education

Degree in Marketing or Communication

Tools

Analytics tools

Job description

Overview

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It’s about people, planet, and passion.

The Marketing Manager UK & Ireland will be responsible for leading our marketing strategy across a portfolio of 28,000 beds, driving brand presence and leasing performance.

Working at the heart of a fast growing PBSA provider, you’ll create strategies built around leasing performance, market insights, and student demand — collaborating with specialised marketing functions across digital, social media, mobilisation, website, and international marketing to deliver integrated, innovative marketing activity.

You’re not alone! This role will involve recruiting, coaching, and mentoring two Marketing Specialists while working closely with the Operational Teams and Regional Leasing Teams to ensure alignment between marketing and leasing strategies, sharing insights, and driving best practice.

You’ll have the chance to build a creative and high-performing team environment, encouraging new ideas and fresh approaches to stand out in a competitive market.

It’s a big job! You are a self-starter, comfortable working across multiple time zones and stakeholders. Crucially you are passionate about and energized by new projects, creating growth and contributing to the success of the business.

Key Responsibilities

• Strategy & Leadership
• Collaboration & Stakeholder Management
• Campaigns & Execution
• Analysis & Optimisation

Experience and Knowledge

Essential:

• Marketing or Communication related degree or equivalent professional qualification.
• Ability to manage a team of direct reports, including development, coaching, and performance management.
• Experience in stakeholder engagement, including presenting strategy and performance.
• Excellent written and spoken English.
• Strong understanding of digital marketing channels, including social media, SEO, email marketing, and content marketing.
• Excellent analytical skills, with experience in using analytics tools to measure and optimise campaign performance.
• Strong project management skills with the ability to balance multiple priorities.
• Exceptional communication and interpersonal skills, with the ability to work effectively with global teams and stakeholders.
• Ability to maintain strong working relationships with all stakeholders (teammates, students, owners etc).
• Passion for detail, resourcefulness, and a proactive, can-do attitude.
• Ability and willingness to travel in the region.

Desirable:

• Experience managing marketing budgets.
• Previous experience in a PBSA sector role.