Marketing Manager

Central Employment; North East; On-site; GBP 38,000 - 45,000; Full time

Job summary

A growing eCommerce business in County Durham is seeking an experienced Marketing Manager to create and implement marketing plans for B2B and B2C divisions. This full-time role offers a salary of up to £45,000 and responsibilities include campaign analysis, budget management, and brand awareness strategies. Ideal candidates should have experience in Retail, Trade, or FMCG sectors and confidence in digital marketing channels, including SEO and PPC.

Qualifications

• Experience from Retail, Trade, Consumer or FMCG sector.
• Experience across both B2B, B2C / eCommerce Marketing channels.
• Confident in executing digital marketing campaigns and managing marketing materials.

Responsibilities

• Analyse and report on marketing campaigns.
• Create and implement marketing plans to maximize customer engagement.
• Lead marketing campaigns and data segmentation.
• Increase brand awareness through strategic campaigns.

Skills

Data-driven decision making

Campaign analysis

SEO

PPC

Google Analytics

Tools

Shopify

Google Analytics

Job description

Central Employment are working with a fast growing eCommerce business in County Durham, as they look to expand there in-house Marketing and eCommerce team. We are looking to recruit an experienced Marketing Manager who can create and implement marketing plans to work across both divisions of the business, B2B & B2C / eCommerce.

Full-time role in Seaham

Up to £45,000 DOE

The role is perfect for a motivated self-starter who loves making a real difference through data driven decision making; having responsibility and autonomy to deliver; and is passionate about working in a growing, developing business that house a number of strong brands.

Main responsibilities of the Marketing Manager

• Analyse and report on marketing campaigns.
• Create and implement marketing plans to maximise lead generation and customer engagement
• Manage a marketing budget.
• Lead marketing campaigns and data segmentation.
• Arrange and negotiate media bookings for internet, print and outdoor and press – for regional franchise marketing needs
• Build relationships with external agencies, specifically Performance Marketing and Web Development
• Write PR briefs and drive maximum coverage.
• Manage and oversee offline and online platforms.
• Increase brand awareness through tactical and strategic campaigns
• Increase website traffic and high-quality leads.
• Integrated a fully responsive website, PPC, SEO and remarketing campaigns
• Full analysis of campaigns, activity and ROI.

Person Spec

• Experience from Retail, Trade, Consumer or FMCG sector
• A Marketing generalist, with knowledge / experience across both online and offline marketing channels.
• Experience across both B2B, B2C / eCommerce Marketing channels
• The ability to build a brand marketing campaigns
• Experience in developing online sales via digital media / channels – SEO, PPC, social media, Paid Social
• Can write creative, compelling copy and content to execute digital marketing campaigns and marketing materials and products
• Confident in using Google Analytics
• Solid knowledge of Shopify / Shopify plus