Marketing Manager

Lime Talent Ltd; London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A bold wellness brand in Central London seeks a Marketing Manager to own and deliver marketing strategies across product lines. The position requires experience in FMCG or lifestyle brands, focusing on brand development and multi-channel campaigns. A proactive and creative mindset will be essential for success in this role.

Qualifications

• Proven experience in a marketing role, ideally within FMCG, consumer health, wellness, or lifestyle brands.
• Strong understanding of brand development, product marketing, and consumer engagement.
• Excellent project management, communication, and stakeholder management skills.

Responsibilities

• Own and deliver the marketing strategy across product lines with a focus on brand building.
• Develop and execute multi-channel campaigns including digital and social.
• Manage product positioning and messaging to ensure impactful brand identity.

Skills

Marketing strategy development

Multi-channel campaign execution

Brand development

Data-driven decision making

Project management

Communication skills

Job description

Title: Marketing Manager
Salary: £50-60k (DOE)
Location: Central London (3 days a week)

About the Company

A bold, fast-growing brand on a mission to shake up the wellness space. Built with an entrepreneurial spirit, they create products that are simple, effective, and designed for real people living busy lives. They are not afraid to do things differently — challenging the norms of the category and finding fresh, creative ways to connect with the community. With innovation at their core and big ambitions ahead, they are building a brand that’s as dynamic and energetic as the people who use it.

Key Responsibilities

• Own and deliver the marketing strategy across your product lines, with a strong focus on brand building and expansion.
• Develop and execute multi-channel campaigns (digital, social, PR, partnerships, retail, and experiential).
• Manage product positioning, messaging, and creative assets to ensure consistent and impactful brand identity.
• Analyse market trends, consumer insights, and competitor activity to inform strategy.
• Oversee budget allocation and measure ROI across campaigns and channels.
• Build and manage relationships with agencies, partners, and internal stakeholders.
• Support the wider team in identifying and unlocking new growth opportunities.

About You

• Proven experience in a marketing role, ideally within FMCG, consumer health, wellness, or lifestyle brands.
• Comfortable working across the full marketing mix: digital, social, PR, events, ATL and trade marketing.
• Strong understanding of brand development, product marketing, and consumer engagement.
• Hands-on experience in delivering integrated marketing campaigns with measurable results.
• Commercially astute, data-driven, and confident in making strategic decisions.
• Excellent project management, communication, and stakeholder management skills.
• Creative thinker with a proactive, entrepreneurial mindset.