Marketing Manager

Alpha Construction Ltd; Hilton; On-site; GBP 40,000 - 50,000; Full time

Job summary

A UK-based civil engineering contractor is seeking a Marketing Manager to oversee their marketing strategy and execution. The role involves managing digital channels, creating engaging content, and driving client engagement. Ideal candidates will have a proven track record in B2B marketing, particularly in the construction sector, and possess strong writing skills. The position offers a competitive salary of £40,000 - £50,000 along with additional benefits including a company car and pension.

Benefits

Company car

Company pension

Private medical insurance

Qualifications

• Proven track record as a Marketing Manager in B2B, ideally in construction or engineering.
• Strong writing and storytelling skills.
• Confident in producing video and photography.

Responsibilities

• Lead the marketing strategy and execution.
• Manage website content and SEO.
• Organize company events and community engagement initiatives.

Skills

Marketing strategy

Content creation

B2B marketing

Social media management

SEO optimization

Education

CIM or equivalent marketing qualification

Tools

WordPress

Mailchimp

Canva

GA4

Job description

Job Description

About Alpha Construction

Alpha Construction Ltd is a UK-based privately owned civil engineering and building contractor delivering complex infrastructure projects nationwide. We specialise in high-voltage substations, battery energy storage systems, renewable energy, food manufacturing and industrial construction in high risk environments. Our approach is built on early-stage expertise, value-engineered solutions, and proactive project management.

Purpose of the Role

The Marketing Manager will lead Alpha Constructions marketing strategy and day-to-day execution. You will position Alpha as the Contractor of Choice for complex civils projects, driving awareness, trust, and client engagement. This role combines strategic oversight with hands-on delivery, covering content, digital channels, communications, and campaign management.

Key Responsibilities

Content & Communications

• Plan, create and publish case studies, articles, guides, and downloadable resources.
• Capture, edit, and publish video and photography
• Interview subject matter experts and translate insights into compelling client-facing content.
• Maintain a rolling content calendar aligned to business development priorities.
• Produce internal newsletters and communications to engage employees.

Digital Marketing

• Lead Alphas LinkedIn presence and other appropriate social channels.
• Manage website content, user journeys, and SEO optimisation (with external support if required).
• Plan and run email marketing campaigns and newsletters, integrating with the CRM.
• Monitor, report and improve marketing effectiveness using tools such as GA4, Lead Forensics, and Microsoft Clarity.

Marketing Operations

• Provide direction to marketing/admin resource supporting events and campaigns.
• Ensure leads and interactions generated by marketing are captured and followed up with sales teams.
• Manage external suppliers and agencies as required.
• Track budget spend and ROI across campaigns

Events & Networking

• Organise Alphas attendance at exhibitions, trade shows, and client hospitality events.
• Coordinate community engagement initiatives and CSR promotion.
• Support bid/tender submissions and award entries with impactful content

Person Specification

Essential Skills & Experience

• Proven track record as a Marketing Manager in B2B (ideally construction, engineering, or professional services).
• Strong writing and storytelling skills with the ability to create technical yet engaging content.
• Confident in producing video and photography for marketing use.
• Proficient in LinkedIn, CMS (e.g., WordPress), email platforms (Mailchimp or similar), and CRM integration.
• Competent in design tools (e.g., Canva, Photoshop, Illustrator).
• Strong organisational skills and ability to manage multiple projects to deadlines

Desirable Skills

• Familiarity with tender/bid marketing in regulated industries.
• Knowledge of GA4, Search Console, Microsoft Clarity, and SEO best practice.
• Experience managing external agencies or freelancers.
• CIM or equivalent marketing qualification

Personal Attributes

• Proactive, curious, and able to identify stories without waiting for briefs.
• Calm and credible on live construction sites as well as in the office.
• Collaborative, coachable, and open to feedback.
• Positive, organised, and accountable

Benefits

• Company car
• Company pension
• Private medical insurance

£40000 - £50000

Company car or Allowance

Pension Scheme

Private Medical Insurance

Bonus Structure