Marketing Manager

M&G; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading financial services firm is seeking a Marketing Manager on a 12-month fixed-term contract. The successful candidate will lead the marketing strategy for the PruFund, developing compelling content and collateral to enhance client communication. This role requires strong project management skills and a creative mindset to effectively support advisers and clients across multiple segments. The position offers flexible working arrangements and a comprehensive benefits package including a generous pension scheme and annual leave policy.

Benefits

Pension scheme of 18%

38 days annual leave

Private Healthcare

Qualifications

• Proven experience in creating client-focused materials that drive engagement and conversion.
• Demonstrable creativity in storytelling and audience targeting.
• Excellent communication and interpersonal skills.

Responsibilities

• Lead execution of marketing for the PruFund repositioning.
• Develop compelling marketing collateral for advisers and clients.
• Coordinate a pipeline of marketing assets across multiple formats.

Skills

Client-focused materials

Project management

Communication skills

Creative storytelling

Tools

Data visualisation tools

Job description

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

The Role: Marketing Manager 12 month FTC

The Marketing Manager will be responsible for leading the marketing execution behind the repositioning of PruFund, the UK’s largest and longest-standing smoothed fund. This is a unique opportunity to shape how we communicate the refreshed messaging of the PruFund range – centred on the three ‘S’s: Scale, Structure, and Smoothing – to UK advisers that are both existing supporters and new audiences.

While the primary focus is on PruFund, the successful candidate will ensure that its refreshed positioning is integrated within our broader investment proposition managed by the M&G Life Investment Office, including risk‑managed active and passive fund ranges and our Model Portfolio Service.

This fixed-term role requires a strategic thinker that can develop compelling marketing collateral and content infrastructure that bring the new positioning to life, ensuring clarity, consistency and impact across all client touchpoints, on time and within budget. Working cross‑functionally with Marketing, Distribution and Proposition, the successful candidate will support the sales cycle by delivering assets that reinforce our value proposition and drive measurable growth.

Key Responsibilities:

• Work with key stakeholders in Marketing, Distribution and Proposition to bring to life the revised messaging of M&G’s range of retirement solutions, with a key focus on PruFund.
• Develop and deliver compelling marketing collateral that effectively supports advisers across multiple segments (B2B) and their clients (B2B2C) through the recommendation journey.
• Reflect an astute understanding of the sales process in the provision of effective support for the sales team.
• Partner cross‑functionally to integrate collateral within the broader go‑to‑market strategy and campaigns, ensuring cohesive delivery.
• Coordinate and prioritise a large pipeline of marketing assets across multiple formats, delivering on time and within budget.
• Utilise data visualisation tools to enhance storytelling and presentation.
• Use measurement, evaluation and reporting on marketing collateral performance to inform and shape future plans.
• Analyse data and feedback to continuously improve execution.

Qualifications:

• Proven experience in creating client‑focused materials that drive engagement and conversion.
• Experience in asset management and/or wider financial services is preferrable but not essential.
• Demonstrable creativity in storytelling, format, key messaging and audience targeting.
• Strong project management and leadership skills with the ability to coordinate input from various teams.
• Excellent communication and interpersonal skills.
• Understanding of data visualisation tools and techniques.
• Ability to work collaboratively in a fast‑paced environment.

Closing Date: 26th January 2026

Recruiter: Phoebe Ewers

Job Level: Experienced Colleague

Location: This role can be based in our Edinburgh, Stirling or London office 2 - 3 days per week

What we offer:

At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• As a savings and Investments firm we are proud to offer a valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions. We also offer Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.
• Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy – to balance your work and personal commitments.
• Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave - as supporting families is a core aspect of our inclusive culture.
• Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options – for peace of mind.

To explore more about life at M&G and our full benefits offering, visit Life at M&G

We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee‑led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro‑divergent conditions.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: [e-mail]