Marketing Manager

Pernod Ricard; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global wines and spirits company is seeking a Marketing Manager to oversee brand architecture and activation for KI NO BI. This role will drive the global marketing strategy and enhance brand equity through strategic initiatives. The ideal candidate will possess 8-10 years of brand marketing experience, preferably with luxury brands. The position offers a hybrid working approach, allowing flexibility between home and the office, along with a mix of attractive benefits.

Benefits

Private medical insurance

28 days annual holiday

Employee Assistance Programme

Qualifications

• 8-10 years in brand marketing with a proven track record.
• International experience, particularly with the Japanese market, is highly desirable.
• Background in luxury or prestige brands is a strong advantage.

Responsibilities

• Lead the global marketing strategy for KI NO BI.
• Support brand performance and equity tracking.
• Foster collaboration with key markets.

Skills

Strategic planning

Data analysis

Project management

Excellent communication

Consumer-centric mindset

Education

Bachelor's degree or higher

Job description

Job Tit le : Marketing Manager - Brand Architecture and Activation (12-months FTC)

Department / Division : Marketing Department

Report to : Brand Architecture & Activation Director

Location : London.

We operate a hybrid working approach which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard a leading company in the global wines and spirits industry with over 19000 employees globally. We own 16 of the worlds top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries including : Absolut vodka Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies Jameson Irish whiskey Martell cognac Havana Club rum Beefeater Malfy and Monkey 47 gins Malibu liqueur Mumm and Perrier-Jouët champagnes as well Jacobs Creek Brancott Estate and Campo Viejo wines.

Here in the UK In the UK Pernod Ricard is made up of 4 businesses : Pernod Ricard UK which markets sells and distributes our products in the UK market.

Chivas Brothers the largest brand company in the Group responsible for the production and management of our award-winning Scotch whisky portfolio.

Pernod Ricard Global Travel Retail the global and EMEA home of the groups duty free air travel and cruises business.

The Absolut Group the brand owner of our global white spirits portfolio whose Gin brand unit and Business Acceleration team sit in London. We are an organisation of 2000 employees in the UK headquartered in London in a brand-new office designed with sustainability conviviality and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Over the past two decades the Group has expanded its reach through strategic acquisitions including its recent partnership with The Kyoto Distillery (TKD) in Japanstrengthening its presence in the ultra-premium gin category.

About KI NO BI

Founded in 2014 by Noriko Kakuda Croll David Croll and Marcin Miller The Kyoto Distillery is Japans first dedicated gin distillery and the pioneer of authentic Japanese craft gin. KI NO BI (The Beauty of the Seasons) is handcrafted in Kyoto using 11 carefully selected botanicals and an innovative distillation process in collaboration with local artisans.

KI NO BI has earned global acclaim including three IWSC Trophies and is now distributed in approximately 40 markets. A new state-of-the-art distillery powered by fossil-free energy is set to open in October 2025.

Rooted in Kyotos rich cultural heritage KI NO BI celebrates fine craftsmanship seasonal sensitivity and multisensory experiences. Positioned as an ultra-premium gin it resonates with Genuine Discerners ambitious achievers who appreciate art culture and the subtle beauty of life. The brands purpose is to elevate the now.

Role Overview

As Marketing Manager - Brand Architecture & Activation you will work closely with the Gin & Aperitif Brand Architecture & Activation Director to lead the global marketing strategy for KI NO BI. You will be instrumental in enhancing brand equity developing premium assets and driving strategic initiatives across key markets.

Key Responsibilities

• Support brand performance and equity tracking identifying actionable insights.
• Foster collaboration with key markets to co-develop strategic brand plans aligned with local needs and global strategy.
• Contribute to the development and execution of brand fundamentals including positioning identity and education.
• Lead brand advocacy and education initiatives.
• Partner with expert teams (comms shopper digital) to develop strategic briefs.
• Facilitate monthly strategic alignment meetings manage priorities and oversee budget processes.
• Lead Integrated Business Planning (IBP) content and release in collaboration with market activation teams.
• Managing one direct report the Advocacy and Education Manager reports into this role

Key Relationships

• The Kyoto Distillery & House of KI NO BI teams
• Pernod Ricard Japan (PRJ) marketing teams
• Major market companies
• External agencies

Education

Bachelors degree or higher

Languages

Fluent in English proficiency in Japanese is desirable

Experience

• 810 years in brand marketing with a proven track record in activation strategic planning performance tracking and global brand management
• Experience in both market and brand roles
• International experience especially alongside Japanese market experience is highly desirable
• Background in luxury or prestige brands and / or spirits industry is a strong advantage
• Leadership experience is advantageous

Key Competencies

• Strategic planning and implementation
• Data analysis and interpretation
• Consumer-centric mindset
• Strong organisational and project management skills
• Sensitivity to luxury brand cues and attention to detail
• Entrepreneurial spirit and drive
• Excellent communication collaboration and presentation skills

Our mix of benefits

For your health we offer private medical insurance income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days annual holiday your employee pension share incentive plan season ticket loans payroll giving and more! You can access lots of gifts & discounts including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar employee-run networks a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality : the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! Its our way of being and something unique you feel and experience when working for Pernod Ricard.

Were committed to conviviality and with this youll be Proud to Belong to our Pernod Ricard family. Youll be Empowered to Perform supported to succeed and acknowledged for the value you bring. We combine all this with our Commitment to Care : we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.

We're committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as Créateurs de Convivialité. We promote diversity and inclusion throughout our business and supply our teams we proactively foster a diverse work force and an inclusive culture an environment where we can truly be ourselves. We will assess your application for this role based on your skills experiences and achievements not your gender age ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process please let us know.

Responsible drinking

As Créateurs de convivialité we want to turn social interactions into genuine and friendly experiences of sharing and our culture we want to create diverse teams in which our differences contribute to our success. Therefore all are welcome at Pernod Ricard regardless of your religious beliefs or personal choices on the consumption of our business we work together with industry members civil society governments local authorities and UN bodies to promote responsible drinking