Marketing Manager

Latitude Recruitment; England; On-site; GBP 30,000 - 50,000; Full time

Job summary

A recruitment agency is seeking a Marketing Manager to oversee the Strategic Marketing Plan for the UK and Export. The role involves managing the marketing budget, identifying market opportunities, and leading digital marketing initiatives. Candidates should possess proven marketing experience, ideally with a Marketing Degree and proficiency in Adobe Creative Suite. This office-based role may require international travel and includes benefits like ample parking, extra holidays, and a supportive work environment.

Benefits

Ample free onsite parking

Early finish and dress-down Fridays

Above statutory holiday allowance plus ability to buy additional holiday

Company social events

Employee Assistance Programme

Eyecare vouchers

Cycle to work scheme

Friendly and supportive environment

Qualifications

• Marketing Degree would be desirable.
• CIM Membership would be desirable.
• Proven experience in marketing, in product and brand development.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator).

Responsibilities

• Production and delivery of the Strategic Marketing Plan for the UK and Export.
• Management of the Marketing Budget.
• Identify market opportunities for the business and its products.
• Initiate the New Product Introduction process by assessing business cases.
• Maintenance and promotion of the company brand.
• Digital marketing including social media and automated email marketing.
• Management of external agencies.
• Website content management.
• Creation of content for print and online.
• Use of CRM and lead generation software.
• Analytics reporting to measure campaign success.
• Develop effective follow-up activities after CPD events.
• Produce promotional materials.
• Create and manage marketing campaigns.
• Mentor and develop team members.

Skills

Proven experience in marketing

Product and brand development

Adobe Creative Suite (Photoshop, InDesign, Illustrator)

Education

Marketing Degree

CIM Membership

Tools

CRM Software

Lead Generation Software

WordPress

Job description

Duties & Responsibilities

• Production and delivery of the Strategic Marketing Plan for the UK and Export
• Management of the Marketing Budget
• Identify market opportunities for the business and its products
• Initiate the New Product Introduction process by undertaking business case assessment
• Maintenance and promotion of the company brand
• Digital marketing including Social media and Automated Email Marketing
• Management of external agencies
• Website content management (Wordpress)
• Creation of content for print and online (images and text)
• Use of CRM and Lead Generation Software
• Analytics reporting to measure campaign success, web traffic and trends
• Developing effective follow up activities following CPD events to promote our brands and products
• Produce promotional materials
• Create and manage marketing campaigns
• Mentor, develop and nurture team members, ensuring regular contact and one-to-one time is maintained
• Carry out such additional responsibilities as may be considered necessary by the Management

Required skills & experience

• Marketing Degree would be desirable
• CIM Membership would be desirable
• Proven experience in marketing, in product and brand development
• Adobe Creative Suite (Photoshop, InDesign, Illustrator)

This role is office based with a requirement to travel internationally where required. This role has 1 direct report.

Benefits

• Ample free onsite parking
• Early finish and dress-down Fridays
• Above statutory holiday allowance plus able to buy additional holiday
• Company social events
• Employee Assistance Programme
• Eyecare vouchers
• Cycle to work scheme
• Friendly and supportive environment

Working Hours: Mon to Thurs 08:00-16:30 & Fri 08:00-14:30