Marketing Manager

Zeelo; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A Transportation-as-a-Service company in London is seeking a UK Marketing Manager to drive marketing campaigns and improve conversion rates. The role requires 3+ years of B2B marketing experience, strong communication skills, and a collaborative approach with Sales. The ideal candidate will execute integrated marketing strategies and manage the UK Marketing budget. This position offers a dynamic environment focused on growth and innovation.

Qualifications

• 3+ years of B2B marketing experience, ideally in SaaS, technology, or transportation sectors.
• Proven track record in campaign execution, content creation, and ABM management.
• Strong understanding of HubSpot marketing automation.

Responsibilities

• Plan and execute UK-specific integrated marketing campaigns to generate MQLs.
• Collaborate with Sales to align campaign messaging.
• Manage website updates, content creation, and CRO testing.

Skills

B2B marketing experience

Campaign execution

Content creation

ABM management

HubSpot

Project management

Communication skills

Job description

Marketing Manager – UK

Location: London, UK
Reports To: CMO

About Zeelo

Zeelo is a Transportation-as-a-Service company for large workforces, helping people commute to work and school seamlessly.

We’re on a mission to connect the world to their place of work through affordable and sustainable transportation.

We work with some of the largest customers in the world including Amazon, UPS and many more. Last year we grew revenue 4X and this year we are hungry to exceed that. We’re now ready to accelerate further and are looking for a UK Marketing Manager to lead our regional demand generation and content efforts.

About the Role

We’re looking for a hands-on, creative, and results-driven UK Marketing Manager to own and execute integrated campaigns, content marketing, and funnel optimization for the UK market. You will be part of the growth engine and serve as the bridge between Sales and Marketing, working closely with UK BDRs, AEs and an agency partner to generate high-quality opportunities, improve conversion rates, and strengthen our brand presence across our core verticals.

You want to thrive in a high-growth, scale-up environment with shifting priorities. This role will also own the delivery of case studies and customer proof points, working closely with our design team to outline our value proposition for our target audience.

Key Responsibilities

• Be a key member of the go to market team, focused on growing quality pipeline that converts to revenue
• Plan and execute UK-specific integrated marketing campaigns, webinars, and events to generate MQLs and influence outbound opportunity generation.
• Collaborate with Sales to align campaign messaging and ensure a smooth MQL → SQL handoff, delivering 30% of all new business pipeline
• Execute Account Based Marketing Strategies to build a pipeline across our target customers.
• Select and execute an event calendar relative to our target customers to support meeting generation goals.
• Manage website updates, content creation, and CRO testing in collaboration with the in-house team and agency partners.
• Support with pipeline progression campaigns to keep opportunities moving forward efficiently.
• Publish and promote blog content, optimising for SEO to drive organic traffic.
• Own the UK case study pipeline, from identifying customers to producing final assets.
• Manage the UK Marketing budget, ensuring we are delivering ROI against our spend, working closely with our agency partners on budget allocation based on performance
• Report on campaign performance, website metrics, and lead generation KPIs to the CMO.

What We’re Looking For

• 3+ years of B2B marketing experience, ideally in SaaS, technology, or transportation sectors.
• Proven track record in campaign execution, content creation, and ABM management.
• Strong understanding of HubSpot marketing automation.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills with the ability to create compelling content.
• A collaborative approach, with experience working closely with Sales and BDR teams.