Marketing Lead, Healthcare

CP Management Solutions LTD; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A dynamic marketing firm is looking for a Marketing Lead to develop and execute marketing strategies in London. The ideal candidate will have healthcare experience, proficiency in SEO, and skills in organizing events. Responsibilities include managing digital and traditional marketing campaigns, conducting market research, and enhancing websites for user experience. Competitive salary of £40k - £50k plus benefits is offered.

Qualifications

• Must be able to work independently.
• Experience in media agency or marketing.
• Ambitious and experienced marketing lead.

Responsibilities

• Assist in developing online and offline marketing activities.
• Design and produce digital posts and marketing materials.
• Evaluate marketing campaigns and optimize metrics.
• Conduct market research and represent the marketing team at events.

Skills

Healthcare experience

Proficiency in SEO software

Event management

Social media management

Tools

CRM

SEMrush

Job description

My client is looking for a Marketing Lead - must be able to work independently and will be reporting to business development team.

Ideally will have Healthcare experience.

Experience needs to be not just digital, must also have traditional experience arranging events and webinars etc.

Salary £40k - £50k DOE.

The role will be London based (3 to 4 days in the office), wage up to 50K per annum plus benefits, and suitable for an ambitious experienced Marketing lead.

Experience in media agency of marketing, proficiency in Sem rush or equivalent SEO software, keys words analysis and social media post scheduling software.

Main purpose of job:

This position will be a key supportive role to the Director of Strategic Clinical Engagement and Business Development and to assist and develop marketing activities undertaken both online and offline.

Main Areas of Responsibility:

Working on all core marketing disciplines including web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging campaigns.

Design and production of digital posts, flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters.

Collaborating on the concept, development and implementation of marketing plans and strategies, product concepts and promotional programmes driving interest and sales.

Taking ownership of and evaluate marketing campaigns, advertising, and optimisation metrics to ensure campaigns are effective - reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI.

Conducting market research.

Representing the marketing team at promotional events.

Designing and executing social media and online activity, writing creative copy, content strategy and implementation.

The maintenance and upkeep of websites to enhance the user experience.

Assisting the planning and executing website search engine optimisation (SEO), search engine marketing (SEM), email, social media, and pay per click (PPC) advertising campaigns.

Analysing and utilising Customer Relationship Management (CRM) databases for marketing campaigns, reporting and increasing customer retention.

Continuously seeking new or expanded revenue opportunities.

To provide support and assistance with the organisation of webinars for medical professionals. To include, but not limited to, the management of invitations, the Vimeo and Dimeo video platform and other related activities including the issuing of CPD certification.

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