Marketing Insights Lead

LEGO Group; Whitehall; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading toy manufacturer is seeking an Insights Lead for their Retail Experiences & Marketing function. This role involves driving the marketing insights agenda and collaborating with Data Science to provide actionable insights and measurement frameworks for key campaigns. Strong experience in marketing insights and the ability to present complex data clearly are essential. The position promotes a hybrid working policy, balancing time between the office and remote work.

Benefits

Enhanced paid Family Care Leave

Life and disability insurance

Wellbeing resources

Generous colleague discount

Bonus scheme

Hybrid work policy

Inclusive culture at LEGO

Qualifications

• Proven experience in marketing insights or effectiveness roles.
• Strong understanding of MMM, MTA, Experimentation, incrementality testing.
• Strong presentation skills with ability to simplify complex data.

Responsibilities

• Drive marketing insights agenda as the contact for LEGO Retail Marketing.
• Collaborate with Data Science and MMM teams for insights sharing.
• Define Effectiveness agenda with cross-functional teams.
• Deliver measurement frameworks and support key campaigns.
• Drive Test & Learn/Innovation agenda with REM teams.

Skills

Marketing insights or effectiveness experience

Understanding of MMM, MTA, Experimentation

Strong presentation skills

Ability to manage multiple workstreams

Research design experience

Job description

The role of Insights Lead sits within the Retail Experiences & Marketing (REM) function of the LEGO Retail organization. LEGO Retail is the owned-and-operated retail arm of the LEGO Group, responsible for both LEGO Brand Retail Stores (LBR) and LEGO.com.

Responsibilities

• Drive marketing insights agenda, being the single point of contact for LEGO Retail Marketing with Global Insights
• Be the lead point of contact for Data Science and MMM teams, collaborating on inputs and outputs, taking a proactive approach to sharing learnings across the organisation with key implication for action owners
• Define Effectiveness agenda and priorities, working with cross functional teams to ensure action and governance
• Deliver measurement frameworks for REM teams and support measurement for key campaigns and strategic priorities, feeding in to post campaign analyses
• Partner with REM teams to drive the Test & Learn/Innovation agenda, providing measurement frameworks and marketing insights to help inform strategy
• Lead bespoke LR Marketing research priorities and projects; The Marketing Planning and Performance team drives marketing strategy within commercial planning process, develop campaign calendar and OKR framework, own the marketing effectiveness agenda, drives in-year optimisation collaborating closely with regional and channel teams and set investment levels, month end process and governance.

Qualifications

• Proven experience in marketing insights or effectiveness roles.
• Strong understanding of MMM, MTA, Experimentation, incrementality testing, with experience of interpreting results into marketing planning actions.
• Strong presentation skills with ability to simplify complex data into understandable, actionable recommendations.
• Able to manage multiple workstreams and work independently.
• Experienced in research design eg. Working with partners on questionnaires.

Benefits

• Family Care Leave – enhanced paid leave options for those important times.
• Insurances – all colleagues are covered by our life and disability insurance.
• Wellbeing – resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – from day 1 you qualify for our generous colleague discount.
• Bonus – when goals are reached and, if eligible, you’ll be rewarded through our bonus scheme.
• Workplace – assigned a primary workplace location (office, store or factory) with a hybrid work policy of 3 days a week in the office.
• Children – our role models inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs.

Equal Opportunity

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Application Process

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.