Marketing Insight Analyst

ADLIB; Bristol; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A UK-based marketing agency is looking for a Marketing Insight Analyst who enjoys turning numbers into narratives. This role involves analyzing CRM and marketing data to identify trends, support strategic decisions, and communicate findings effectively. With a salary of around £50k and flexible working options, the position emphasizes collaboration with various teams to enhance marketing efforts. Applicants should have experience in analytics, SQL, and knowledge of GDPR.

Benefits

Discretionary bonus

Pension contributions

Private medical cover

Flexible working options

Qualifications

• Experience in a marketing driven, analytics/insight role.
• Experience using data to drive marketing decisions and provide insight.
• Background working on customer and marketing analysis projects.
• SQL and data visualisation experience.
• Exposure to CRM data.
• Understanding of GDPR and data privacy.

Responsibilities

• Dive into CRM and marketing datasets to identify trends and opportunities.
• Shape campaigns and improve client engagement through insights.
• Build dashboards and create visualisations for stakeholders.
• Involve in segmentation projects and lifecycle analysis.
• Keep a close eye on data quality and ensure reliable reporting.

Skills

Data analysis

Marketing analytics

SQL

Data visualisation

CRM data analysis

Python

Snowflake

Understanding of GDPR

Job description

We’re looking for a Marketing Insight Analyst who loves turning numbers into narratives. This role is all about analysing CRM and customer data to spot patterns, measure performance, and influence marketing decisions. You’ll collaborate with teams across the business, helping them understand what the data really says and how to act on it.

What you’ll be doing

You’ll dive into CRM and marketing datasets to identify trends and opportunities. Your insights will shape campaigns, improve client engagement, and support strategic decisions. You’ll be involved in building dashboards, creating clear visualisations, and present findings to stakeholders in a way that makes sense to everyone (technical and non-technical!).

You’ll also get involved in segmentation projects, lifecycle analysis, and test-and-learn initiatives aimed at improving personalisation for the customers. You’ll be asked to keep a close eye on data quality and ensure reporting is reliable as well as collaborate with marketing, digital, and tech teams to make sure insights lead to action.

What experience you’ll need to apply

• Experience in a marketing driven, analytics/insight role
• Experience using data to drive marketing decisions and provide insight
• Background working on customer and marketing analysis projects
• SQL and data visualisation experience
• Exposure to CRM data
• Familiarity with Python and Snowflake is a bonus
• Understanding of GDPR and data privacy in marketing analytics

What you’ll get in return for your experience

A salary of around £50k, plus a benefits package that includes a discretionary bonus, pension contributions, private medical cover, and flexible working options. You’ll join a collaborative team with two days a week in the office and the rest from home.

What’s next?

If this sounds like your next move, hit the apply button or get in touch to chat through the details!