Marketing Executive - Middleton

JW Lees; Manchester; On-site; GBP 80,000 - 100,000; Full time

Job summary

A traditional family-owned brewery in Manchester seeks a Trade Marketing Executive to activate brand strategies across trade communications and campaigns. You will analyze market trends and consumer insights while leading creative developments and managing marketing budgets. Competitive pay, private medical insurance, and a supportive work environment with a focus on career growth are offered. This full-time role requires strong brand communication abilities and a degree in marketing or a related field.

Benefits

Competitive pay plus annual profit share bonus

Private medical insurance

Enhanced pension scheme

33 days annual leave

30% discount on food and drink

Discounted stays in our hotels

24 hour confidential wellbeing support

Career development opportunities

Enhanced maternity and paternity policies

Access to onsite pub each Friday

Access to discounted deals via JW BenefitHub

Qualifications

• Proven ability to develop brand and marketing strategies.
• Experience in identifying target audiences for campaigns.
• Strong analytical skills and understanding of market trends.

Responsibilities

• Be the brand guardian ensuring quality across all markets.
• Drive communications and passion for JW Lees brands.
• Measure and report performance of marketing campaigns.

Skills

Brand strategy development

Communication skills

Analytical skills

Creativity

Understanding of marketing mix

Education

Degree in marketing or related field

Job description

Overview

Trade Marketing Executive Vacancy - Middleton, North Manchester. This is a full‑time office‑based role focusing on activation of JW Lees beer brands across trade communications, events, POS and content. You will uncover trade and consumer insights to deliver strategic and innovative marketing campaigns.

Proudly family‑owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences. We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do: Proud - Savvy - Honest - Passionate - Personal - Together.

Responsibilities

• Be the brand guardian ensuring quality and consistency across all markets
• Drive internal and external communications and passion for our brands
• Analyse brand positioning and consumer insights
• Protect and communicate JW Lees brand vision and mission
• Activate projects, NPD and campaigns across all routes to market
• Lead creative development with external branding agency
• Measure and report performance of all marketing campaigns
• Monitor market trends, research consumer markets and competitors' activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Manage beer brands marketing budgets

Qualifications

• Proven ability to develop brand and marketing strategies and communicate recommendations
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Outstanding communication skills
• Up‑to‑date with latest trends and marketing best practices
• Degree in marketing or related field
• Full driving licence and access to a vehicle

Benefits

• Competitive pay plus annual profit share bonus
• Private medical insurance
• Enhanced pension scheme
• 33 days annual leave (inclusive of bank holidays)
• 30% discount on food and drink across our pubs, inns and hotels for you and friends and family
• Discounted stays in our hotels and inns
• 24 hour confidential wellbeing support, plus counselling provided by the Licenced Trade Charity
• Great opportunities to grow in your role and progress your career with our internal and external development programmes
• Enhanced maternity, paternity and adoption policies
• Access to our onsite pub 'The Cottage', each Friday.
• Access to JW BenefitHub, giving you access to a huge range of high street and online discounts