Marketing Executive

Blue Legal; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading intellectual property firm is seeking a Marketing Executive to join their team in their London/Birmingham office. The role involves assisting with the annual marketing plan, managing the CRM database, and improving the company website's SEO. Ideal candidates have relevant experience within a professional services firm and a marketing qualification. This position offers an opportunity to impact marketing communication efforts directly.

Qualifications

• Previous experience working in a busy Marketing team within a professional services or IP firm.
• Strong working knowledge of CRM system management.
• In-depth understanding of websites and CMS.

Responsibilities

• Assist in developing the annual marketing plan including Events, Digital Marketing and PR.
• Lead management and development of the CRM marketing database.
• Manage development of the company website to improve SEO and content.
• Take ownership of the department's intranet pages and update content.
• Create and distribute emails using e-marketing software.
• Report campaign outcomes to evaluate effectiveness of marketing projects.
• Assist with formatting professional documents for presentations.

Skills

CRM system management

Digital marketing

SEO

Content management systems

Event management

Education

Relevant marketing qualification or working towards CIM qualification

Job description

A leading intellectual property firm is seeking a Marketing Executive to join their team in their London/Birmingham office. The role will support the Marketing & Business Development Manager with the timely delivery of marketing related projects and communications.

The Responsibilities:

• Assist the Marketing & BD Manager to develop the annual marketing plan including Events, Digital Marketing and PR
• Lead the management and development of the CRM marketing database (InterAction), reviewing ongoing processes, and cleansing the database
• Manage the development of the company website, to raise Google rankings via SEO and content
• Take ownership of the department’s intranet pages, update content as required
• Creating and distribution of emails using the firm’s e-marketing software
• Reporting of campaign outcomes and events to evaluate effectiveness of marketing projects
• Assist with formatting professional documents for presentations and pitches for Fee Earners, as required

The Candidate:

• Previous experience working in a busy Marketing team within a professional services or IP firm
• Possess a relevant marketing qualification or working towards a CIM qualification
• Strong working knowledge of CRM system management
• In-depth understanding of websites and CMS

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.