Marketing Executive - Care in the Home

NHS; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading healthcare provider in London seeks a Marketing Executive with over 4 years of experience. You’ll create and distribute marketing collateral, manage email campaigns, and drive social media engagement. This hybrid role offers competitive perks, including a day off for your birthday, discounts, and career development opportunities. Join us to make a positive impact in the home care industry.

Benefits

Birthday off

Active Learning Hub for training and development

Employee Assistance Programme

Medicash Health Plan

Active Awards programme

Enhanced Sick & Maternity Pay

Refer a Friend Scheme

Qualifications

• 4+ years of marketing experience within an in-house marketing team, preferably in home care.
• Experience with SEO/PPC, content marketing, direct marketing, and project management.

Responsibilities

• Design and produce marketing materials, ensuring consistent branding.
• Execute email campaigns and manage social media strategy.
• Assist in creating and optimizing PPC campaigns.

Skills

Communication skills

Marketing expertise

Content creation

Organizational skills

Problem-solving abilities

Education

Degree in Marketing or related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Canva

CRM Software

WordPress

Mailchimp

Hootsuite

Job description

Come and join one of the UKs largest independent providers in neuro and mental healthcare. We proudly employ over 4000+ people - no matter what your experience, we have jobs for everyone.

Main duties of the job

An exciting opportunity has opened for a marketing executive with over 4 years of experience in a similar role to join our Care in the Home division.The ideal candidate will have excellent communication skills, outstanding marketing expertise and content creation experience. The role will focus primarily on creating and distributing collateral, developing content, executing email marketing campaigns, and assisting with social media content and other digital marketing. Additionally, this role will support our Care in the Home Business Development Managers in their efforts to attract new clients.We are looking for a creative, proactive individual who is enthusiastic and used to working in a fast-paced, deadline driven environment. Someone who thrives on collaboration to achieve the best results, with the determination and know-how to get things done.This is a hybrid role with 1 day a week in our London Waterloo office and with regular travel to events and meetings when required.

About us

Active Care Group are a pioneering national provider of complex care services, delivering pathways and better outcomes for people. We have a collaborative and holistic approach to care underpinned by proven clinical and therapeutic expertise. We specialise in supporting young people and adults with complex needs to make positive progress and lead happier, more independent lives.

Job responsibilities

What you\'ll be doing:

• Design and produce marketing materials, including brochures, flyers, posters, and client-facing documents, ensuring consistent branding and messaging.
• Provide marketing and collateral support for our Care in the Home Business Development Managers.
• Coordinate with Care in the Home colleagues to gather content for client case studies and testimonials.
• Design and implement email campaigns.
• Work with our Digital Marketing Manager to execute our Care in the Home social media strategy to drive engagement and brand awareness.
• Assist in creating, managing, and optimising PPC campaigns and other paid media initiatives.
• Work with Active Care Group’s Marketing Manager on Care in the Home events and exhibitions.

What you\'ll have:

• 4+ years of marketing experience working within an in-house marketing team, preferably within the home care industry.
• Degree in Marketing or related field.
• Experience of working on all core marketing disciplines including web-based content, content marketing, copywriting, print, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging campaigns.
• Copywriting, design and production of flyers, posters, and online materials such as brochures, presentations, emails, infographics, and newsletters.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite or Canva.
• Outstanding copywriting and proofreading ability, with fantastic attention to detail.
• Excellent written and verbal communication skills.
• Experience with online marketing tools and practices: SEO/PPC, CRM Software, WordPress, Mailchimp, Hootsuite.
• Exceptional organisational skills with the ability to manage multiple projects simultaneously.
• Creative thinker with a strong attention to detail and problem-solving abilities.
• Ability to work both independently and collaboratively in a fast-paced environment.

We also want to ensure that individuals with disabilities are provided reasonable facilities to participate in job applications or interviews to perform essential job functions. To support this, we are a Disability Confident committed employer.

What to look forward to:

• Birthday off
• Join the Active Learning Hub and benefit from a wide range of e learning and face to face training and development opportunities
• Active Reward App giving discounts and savings on your weekly shop
• Free 24 hour confidential Employee Assistance Programme Helpline & App to support with legal, health, wellbeing, relationship and consumer advice
• Access to join a Medicash Health Plan for you and your family to save money on everyday health essentials – like going to the dentist or opticians
• We recognise outstanding Active Behaviours via the Active Awards programme
• Enhanced Sick & Maternity Pay benefits
• Refer a Friend Scheme and earn yourself up to £1000 by recommending someone you know
• ……and, of course, the support and guidance of our qualified clinical and business leadership teams so that you can really develop your career with Active Care Group

Person Specification

Qualifications

• 4+ years of marketing experience working within an in-house marketing team, preferably within the home care industry.
• Degree in Marketing or related field.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.