Marketing Executive – Birmingham

Blue Legal; West Midlands; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading intellectual property firm is seeking a Marketing Executive to join their team in their London/Birmingham office. This role involves assisting in the development of marketing strategies, managing CRM systems, and improving the company website for SEO. Ideal candidates will have previous marketing experience, relevant qualifications, and a strong understanding of digital marketing tools.

Qualifications

• Previous experience in a busy Marketing team.
• Working towards a CIM qualification.
• Strong working knowledge of CRM systems.

Responsibilities

• Assist in developing the annual marketing plan.
• Lead management of the CRM marketing database.
• Manage website development for SEO.

Skills

CRM system management

Digital Marketing

SEO

Event management

Education

Relevant marketing qualification

Job description

A leading intellectual property firm is seeking a Marketing Executive to join their team in their London/Birmingham office. The role will support the Marketing & Business Development Manager with the timely delivery of marketing related projects and communications.

The Responsibilities:

• Assist the Marketing & BD Manager to develop the annual marketing plan including Events, Digital Marketing and PR
• Lead the management and development of the CRM marketing database (InterAction), reviewing ongoing processes, and cleansing the database
• Manage the development of the company website, to raise Google rankings via SEO and content
• Take ownership of the department’s intranet pages, update content as required
• Creating and distribution of emails using the firm’s e-marketing software
• Reporting of campaign outcomes and events to evaluate effectiveness of marketing projects
• Assist with formatting professional documents for presentations and pitches for Fee Earners, as required

The Candidate:

• Previous experience working in a busy Marketing team within a professional services or IP firm
• Possess a relevant marketing qualification or working towards a CIM qualification
• Strong working knowledge of CRM system management
• In-depth understanding of websites and CMS

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.Marketing Executive – London

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London

Blue Legal
70 Gracechurch St
London
EC3V 0HR
United Kingdom

0207 118 3003

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