Marketing Executive

Armstrong Knight; Loughton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A marketing firm in the UK is seeking a Marketing Executive with at least 5 years of experience in business to business marketing. The role involves designing and delivering integrated marketing campaigns, managing events, and supporting lead generation efforts. The ideal candidate is pro-active, detail-oriented, and has hands on experience with marketing campaigns and CRM software.

Qualifications

• At least 5 years’ experience working as a Marketing Executive.
• Experience in business to business marketing.
• Hands on experience with marketing campaigns and CRM software.

Responsibilities

• Design, deliver and report integrated marketing campaigns.
• Plan and manage a calendar of customer and prospect events.
• Support the marketing team to hit lead generation goals.
• Create campaigns around key events to maximize lead generation.

Skills

Proactive and self-starter

Commercially focused

Business to business experience

Influencing & communication skills

Excellent organisation & admin skills

Budgeting & reporting skills

Extremely keen eye for detail

Target / numbers focused & driven

Energetic, enthusiastic & extremely self-motivated

Innovative & creative

Very good understanding of marketing campaign planning

Hands on experience of off and online communications

Job description

Overview

You will have at least 5 years’ experience working as a Marketing Executive (incorporating business to business) and you will be responsible for supporting the Digital Marketing Manager and wider marketing team with the development and execution of a wide range of on and offline marketing activities and campaigns, as part of a content-led, digital first marketing strategy.

Full of variety this role includes responsibility for Literature, Advertising, Promotions, PR, Email Campaigns and Website updates and Development for our extensive product range and broad customer base

Responsibilities

Responsible for the design, delivery and reporting of integrated marketing campaigns by planning email campaigns, designing campaign structures, executing campaigns using marketing automation software, and reporting on their effectiveness.

• To plan, manage and deliver a full calendar of customer and prospect events.
• Supporting the marketing team to hit lead generation goals, particularly growing the business development pipeline for sales.
• Supporting content executive to plan and produce necessary collateral for campaigns, case studies and sales needs.
• Driving the delivery of successful telemarketing campaigns by providing effective supporting materials and facilitating timely briefings with relevant team members and stakeholders.
• Be an ideas engine for the business, by creating campaigns around key events and times of the year to maximise lead generation.
• Support Partner Manager to execute on partner marketing activities

Skills needed

• Proactive and self-starter
• Commercially focused
• Business to business experience (essential)
• Influencing & communication skills
• Excellent organisation & admin skills
• Budgeting & reporting skills
• Extremely keen eye for detail
• Target / numbers focused & driven
• Energetic, enthusiastic & extremely self-motivated
• Innovative & creative
• Very good understanding of marketing campaign planning and tactical implementation (essential)
• Hands on experience of off and online communications, lead generation, CRM software and marketing campaigns (essential)