Marketing Director

Som3; Blackburn; On-site; GBP 80,000; Full time

Job summary

A dynamic digital retail company in Blackburn is seeking an experienced Marketing Director to lead its marketing function. You will manage a £5M+ annual budget and supervise a team across key areas such as CRM, SEO, and PPC, aiming for high-quality leads and excellent ROI. The ideal candidate will have a proven track record in marketing within financial services or digital retail, showcasing strong analytical skills and ensuring compliance with marketing communications.

Qualifications

• Senior marketing leadership experience within financial services, or digital retail.
• Proven experience managing multi-million-pound marketing budgets.
• Strong background in performance marketing, CRM, SEO, and PPC.

Responsibilities

• Own and deliver end to end marketing strategy across the business areas.
• Plan, manage and optimise the marketing budget.
• Drive continual improvement.

Skills

Performance marketing

CRM strategies

SEO expertise

PPC management

Analytical skills

Team leadership

Job description

Marketing Director

Digital Retail sector

On site - Blackburn

£80k

Experienced Marketing Director needed to lead and scale in house marketing function within a digital retail and financial services company.

You will fill ownership of the £5M+ annual marketing budget and lead a team across CRM, SEO and PPC - ensuring a great ROI and growth within the company from high quality leads

Your responsibilities

• Own and deliver end to end marketing strategy across the business areas
• Plan, manage and optimise the marketing budget
• Own the full lead funnel - first touch to conversion, completion and funding
• Drive continual improvement
• Lead all performance marketing activity across PPC, SEO and paid media
• Own CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR)
• Own brand positioning and proposition messaging across digital channels

Present performance updates, forecasts, and strategic recommendations to senior leadership

Your background

• Senior marketing leadership experience within financial services, or digital retail
• Proven experience managing multi-million-pound marketing budgets
• Strong background in performance marketing, CRM, SEO, and PPC
• Demonstrable success improving lead funnel efficiency and conversion metrics
• Commercially astute with strong analytical and data interpretation skills
• Experience leading and developing in-house marketing teams