Marketing Director

Geeta's Foods; Basingstoke; On-site; GBP 100,000; Full time

Job summary

A family-owned food company in Basingstoke is seeking a Marketing Director to lead their marketing efforts. You will manage a team and oversee brand strategy, innovation, and external partnerships, aiming for exceptional growth in the market. This role requires a strong background in consumer marketing within the FMCG sector, along with proven leadership skills and experience in brand building through various channels. The position offers a competitive salary of circa £100,000 plus additional benefits.

Benefits

Car allowance

Profit related pay

Qualifications

• Proven track record as a Marketing Manager, Head of Marketing, Director, or VP of Marketing.
• Experience leading consumer marketing for FMCG brands, ideally within food.
• Hands-on management style with experience in product development functions.

Responsibilities

• Lead the Consumer and Trade Marketing, managing a team of three.
• Develop and deliver the Annual Brand Plan with clear brand essence.
• Manage agencies and partners connected to the brand.

Skills

Consumer marketing leadership

Brand building

Third-party agency management

Data analysis

Communication skills

Job description

If you’re a Marketing Director seeking a new challenge / the next step in your career, this could be the role you have been looking for. Along with a basic salary of circa £100,000 per annum (depending on skills and experience), you will also receive a car allowance and profit related pay.

• Are you an experienced professional with a proven track record of achievement in a recognised branded food business?
• Are you a “hands‑on” operator with practical experience in, and enjoyment of, all elements of the marketing function?
• Are you a “foodie” with a sense of humour and a passion to succeed?

Geeta’s Foods are experts in the wondrous variety that is Indian cuisine. They believe that you shouldn’t have to be an expert to enjoy the real flavours of India – that’s why they make their products easy to use and infinitely versatile. From creating authentic curry dishes to adding a little sizzle and spice to your stir fry or cheese toastie, you’ll find what you need in their fantastic range of sauces, pastes, marinades, award‑winning meal kits and market leading chutneys and pickles.

Responsibilities

• Lead the Consumer and Trade Marketing, New Product Development / Innovation and Technical functions, managing a team of three senior reports.
• Develop, propose and deliver the Annual Brand Plan, ensuring a clear brand essence, values and agreed Brand Guidelines are consistently applied.
• Manage all agencies and external partners connected to the brand.
• Drive consumer, category and trade insight through effective use of research, data and analysis.
• Lead the annual innovation and ideation process, overseeing end‑to‑end product launches from concept through to shelf presence.
• Propose, manage and control budgets, agreeing KPIs and delivering monthly and YTD performance reporting.
• Travel regularly to manufacturing sites, including visits to the Surat, India facility approximately five times per year.

Qualifications

• A proven track record as a Marketing Manager, Head of Marketing, Director or VP of Marketing.
• Proven experience leading consumer marketing for an FMCG brand, ideally within food.
• Experience overseeing Product Development functions and all associated activities.
• Hands‑on management style, comfortable working with limited resources and personally delivering tasks such as brief writing, NPD critical path management and design oversight.
• Strong capability in managing third‑party agencies and external partners.
• Commercially astute, confident in taking calculated risks and advocating for decisions that support the brand and wider business.
• Practical experience in brand building through social and digital channels, with D2C or online retail exposure advantageous.
• Clear, confident communicator at all levels and a collaborative team player.

This is a wonderful time to take a key role in a growing family‑owned business that is competing strongly in exciting categories. The business already has great listings with an enviable portfolio of customers but still has the potential for exceptional growth.

To apply for this role as Marketing Director at Geeta’s Foods, please click apply online and upload an updated copy of your CV.