Marketing Creative Producer

Moon Active; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading mobile gaming company in Greater London is seeking a Marketing Creative Producer to bridge creative strategy and execution. This role involves translating marketing insights into actionable creative concepts, authoring detailed briefs, and collaborating with design teams to create impactful marketing assets. Ideal candidates should have extensive experience in mobile gaming marketing, a strong grasp of performance metrics, and exceptional communication skills. The company values innovation and offers significant growth opportunities.

Benefits

Opportunities for growth

Innovative work environment

Open communication

Qualifications

• 3+ years of experience in Creative Producer or Marketing Strategy role in mobile gaming.
• Proven experience writing detailed briefs for design/animation teams.
• Strong understanding of KPIs like CTR, IPM, ROAS, and Retention.

Responsibilities

• Translate creative strategy into high-quality production briefs.
• Create gameplay ideation mockups and wireframes.
• Oversee implementation of concepts with Art and Animation Leads.

Skills

Creative brief writing

Understanding of mobile marketing KPIs

Excellent communication skills

Fast-paced production experience

Fluent English

Tools

Monday.com

Jira

AI tools (Gemini, ChatGPT)

Job description

Description

We are looking for a sharp, data-driven Marketing Creative Producer to join our Marketing Creative team. In this role, you will act as the bridge between high-level creative strategy and execution, driving the production of high-impact marketing assets for our top-grossing mobile games.

You will play a pivotal role in translating marketing insights into concrete creative concepts. Working closely with the Creative Strategist, you will be responsible for authoring detailed briefs, gameplay mockups and partnering with Art & Animation Leads to ensure those ideas are transformed into world-class video creatives that deliver results at scale.

Required time zone CET +/- 3 hours

Responsibilities

• Translate the department’s creative strategy into actionable, high-quality production briefs. You will define the narrative, hooks, mechanics, and psychological triggers for video ads and static creatives.
• Enrich video briefs by creating gameplay ideation mockups, game mechanics wireframes, and AI vibe-coded mockups.
• Partner with Art and Animation Leads to oversee the implementation of concepts. You will provide the creative direction and "vision," while relying on the Leads to manage technical execution and artistic quality.
• Work closely with Project Managers to align creative concepts with production capacity and timelines, ensuring a seamless workflow from ideation to delivery.
• Analyze creative performance reports (provided by the UA team) to extract actionable insights. You will use this data to refine future briefs, identifying what works, what doesn't, and how to optimize for KPIs like IPM and CTR.
• Conduct ongoing competitor research and market analysis to identify new trends, mechanics, and visual styles that can be adapted into our creative roadmap.
• Drive a continuous feedback loop. You will not just launch campaigns but actively manage the iteration process, creating variations of winning concepts to maximize longevity and scale.

Requirements

• 3+ years of experience in a Creative Producer or Marketing Strategy role within the mobile gaming or performance marketing industry
• Proven experience writing detailed creative briefs for design and animation teams
• Strong understanding of mobile marketing KPIs (CTR, IPM, ROAS, Retention) and the ability to interpret data to drive creative decisions
• Excellent communication skills, with the ability to articulate complex creative ideas to both artistic and technical teams
• Experience working in a high-volume, fast-paced production environment
• Fluent English (written and spoken) - essential for brief writing

Advantages

• Proven knowledge and usage examples with advanced AI tools (Gemini, ChatGPT, Cursor, etc.)
• Experience working on Casual, Puzzle, Hypercasual or Social Casino titles
• Background in User Acquisition or Product Marketing
• Familiarity with project management tools (Monday.com, Jira)

Benefits

• Join a global, data-driven company with a unique product and a strong R&D center;
• Work in an exceptional, innovative, and dynamic environment;
• Enjoy full transparency and open communication with colleagues;
• Take advantage of tremendous opportunities for growth and career advancement
• Influence and help build personalized product experiences for millions of users.

We Play to Win! We Play it Smart! We Play as a Team!

We believe in investing in our employees and creating a workplace that promotes innovation, creativity, and collaboration. At Moon Active, we strive to unleash our potential and break records every day! We encourage our team members to be bold and make important decisions. Here, each one of us has a huge impact on the bottom line, we solve problems together and play as a team to win. Come join us and level up your career!