Marketing Business Partner

Impact Food Group; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading school catering service in Greater London is seeking a Marketing Business Partner to implement marketing strategies aimed at increasing student engagement and meal uptake. This role involves leading promotional activities, developing engaging content, and gathering insights from student panels. The ideal candidate is an experienced marketer with excellent communication skills, a proactive approach, and a willingness to travel across the UK. Join us in transforming the food culture within schools and making a positive impact on students' lives.

Benefits

25 days holiday plus bank holidays

Access to rewards program

Yearly Summer Party

Centrally based offices

Qualifications

• Proven experience in marketing, ideally in a retail or food service environment.
• Ability to engage with diverse stakeholders including students and parents.
• Strong presentation skills to influence at all levels.

Responsibilities

• Implement marketing campaigns to drive awareness and participation.
• Lead site-level food marketing activities and promotions.
• Own the development of the Perfect Site model.
• Run student panels for insights on menus and marketing.
• Support delivery and analysis of client surveys.
• Develop impactful content for various communications.

Skills

Marketing experience

Customer experience understanding

Stakeholder engagement

Excellent communication

Flexibility and travel willingness

Canva user

Digital Content Management Systems

Video/Photography skills

CRM systems experience

Video editing skills

Tools

Canva

Video editing software (e.g. Capcut)

Job description

Job Details

Impact Food Group, we’re more than just a school caterer. We’re on a mission to create a positive food culture and help more students enjoy healthier, better-quality food. Making a positive social impact is at the heart of everything we do. We’re constantly learning, evolving, and improving — every way, every day. Through our industry-leading brands — Innovate, Hutchison, Cucina, and Chapter One — we cater for over students and operate in more than schools nationwide, growing every year. We’re now looking for a talented and highly organised Marketing Business Partner to join and play a vital role in supporting our business. Guided by our values - integrity, bold, impactful, humble and community - you will help us shape a workplace and culture we can all be proud of. The Marketing Business Partner will bridge our central marketing team and operational business, rolling out best-practice marketing across all schools to drive participation, meal uptake, and customer experience.

Role Responsibilities

• Marketing Plans & Campaigns — Implement business-wide marketing plans and campaigns that drive awareness, participation and meal uptake across all sites. Support retention activity, added-value initiatives, and create and deliver toolkits and campaigns that drive measurable impact.
• Food Marketing & Promotions — Lead on site-level food marketing activity including menus, meal deals, promotional campaigns, and theme days. Develop engaging, customer-facing materials that drive awareness and uptake across students, parents and staff.
• Retail Excellence – “Perfect Site” — Own the development and continuous improvement of IFG’s Perfect Site model. Support operational teams with canteen layouts, merchandising, point-of-sale and customer experience best practice.
• Student Insight & Engagement — Set up and run student panels, both face-to-face and digitally, to gather quantitative and qualitative insights. Analyse findings and translate them into actionable recommendations that inform menus, marketing campaigns and customer experience improvements.
• Client & Consumer Surveys — Support delivery, analysis and reporting of client and consumer surveys. Create toolkits and action plans to ensure insights are embedded into site-level operations.
• Content Creation & Communications — Develop creative, impactful content using Canva and other tools for campaigns, promotions, website updates and awards submissions (local and national). Support with copywriting, design and deployment of site-level communications, including school launch materials, digital signage and online portals.

Skills & Experience

• Proven experience in marketing, ideally in a retail, foodservice or consumer-focused environment.
• Understand the power of great customer experience in driving participation and sales.
• Confident engaging with different stakeholders – from students and parents to clients and site teams.
• Excellent communicator, able to present ideas and influence at all levels.
• Flexible and willing to travel regularly to sites across the UK.
• Experienced user of Canva.
• Experience working with digital Content Management Systems.
• Video/Photography to a good standard.
• Experience of using CRM systems.
• Video editing (e.g. Capcut).

Benefits

• Monday to Friday working.
• 25 days holiday plus bank holidays.
• Access to IFG rewards (money off high street).
• Yearly Summer Party.
• Centrally based offices.

If you’re a collaborative, solution-focused professional who thrives in a busy and purposeful environment, we’d love to hear from you. Join us and be part of a team that is transforming lives through the power of food, making a genuine difference for students across the UK.

To apply, click ‘apply now’ to forward an up-to-date copy of your CV. Impact Food are committed to the safeguarding of children, and our employees share this commitment. Successful candidates are required to undergo an enhanced DBS check, which Innovate Services Ltd supply the cost for. We are a committed equal opportunities employer – if you require any assistance for the interview process, please detail within your application. All information is kept confidential and in compliance with GDPR requirements.