Marketing Automation Specialist

OLIVER Agency; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing firm in London is looking for a Marketing Automation Specialist to design and execute multi-channel campaigns. The ideal candidate will have 6-8 years of experience in marketing automation, familiarity with Salesforce Marketing Cloud, and excellent analytical and project management skills. You will optimize marketing strategies to drive business growth while collaborating with cross-functional teams.

Benefits

Inclusive workplace

Environmental sustainability initiatives

Opportunities for continuous learning

Qualifications

• 6-8 years of experience in marketing automation.
• Proven experience working with Salesforce Marketing Cloud.
• Strong analytical skills and ability to make data-driven decisions.

Responsibilities

• Design, develop, and execute marketing automation campaigns.
• Analyze campaign performance data to improve ROI.
• Provide training and support on marketing automation tools.

Skills

Marketing automation

Salesforce Marketing Cloud

Email marketing

Data analysis

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Marketo

Knak

Job description

About the role

We are seeking a highly skilled and experienced Marketing Automation Specialist to join our team. The ideal candidate will have a strong background in marketing automation, with a focus on hands-on experience setting up campaigns and working with Salesforce Marketing Cloud. This role requires a minimum of 3 years of experience in marketing automation, with a proven track record of success in driving business growth through automated marketing strategies.

What you will be doing

• Design, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder and other marketing automation tools
• Create and manage email marketing assets for sync to SFMC
• Collaborate with cross-functional teams to align marketing automation strategies with business objectives
• Analyze campaign performance data to optimize future campaigns and improve ROI
• Provide training and support to internal stakeholders on marketing automation tools and processes
• Assist with troubleshooting technical issues related to marketing automation platforms and integrations on Salesforce Marketing Cloud
• Help to develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing Cloud
• Stay up-to-date with the latest marketing automation trends and best practices

What you need to be great in this role

• 6-8 years of experience in marketing automation, with a focus on hands-on experience setting up campaigns
• Proven experience working with Salesforce Marketing Cloud
• Strong understanding of marketing automation principles, including lead scoring, segmentation, and personalization
• Experience with email marketing, lead nurturing, and demand generation
• Strong analytical skills, with ability to analyze campaign performance data and make data-driven decisions
• Excellent communication and project management skills, with ability to collaborate with cross-functional teams
• Bachelor's degree in Marketing or related field
• Experience with other marketing automation platforms, such as Marketo
• Experience with Knak, the no code email and landing page creation platform
• Knowledge of HTML, CSS, and JavaScript
• Experience with A/B testing and experimentation
• Experience with WhatsApp campaign management tools such as Jumper
• Certification in marketing automation, such as Salesforce Certified Marketing Cloud Specialist

Req ID: 14417

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Our values

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.