Marketing Automation & Demand Generation Lead - Senior Manager

Grant Thornton UK; Manchester; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading professional services firm in Manchester is seeking a Marketing Automation & Demand Generation Lead. In this pivotal role, you will develop and execute strategies that drive client engagement and integration of marketing automation. You must possess proven experience in a complex organization, strong analytical skills, and the ability to lead a team effectively. The firm fosters an inclusive culture and values diverse contributions towards delivering exceptional client experiences.

Benefits

Flexible working options

Inclusive culture

Opportunity for social impact

Qualifications

• Proven experience leading marketing automation in a complex organization.
• Deep expertise in marketing platforms.
• Strong project management skills.

Responsibilities

• Lead the marketing automation strategy aligned with business growth.
• Champion an 'automation-first' mentality across teams.
• Drive integration into the ABM strategy.

Skills

Leadership in marketing automation

Strong analytical skills

Stakeholder engagement

Project management

Digital marketing understanding

Tools

Microsoft Dynamics 365 Customer Insights Journeys

HubSpot

Marketo

Job description

More than you expected

The UK member firms of Grant Thornton are part of global network of independent audit, tax and advisory firms, made up of some 76,000 in over 150 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.

Job Description: We’re on a mission to put our clients at the heart of everything we do. To help us meet our ambitious growth targets, we’re hiring a Marketing Automation & Demand Generation Lead—a leader who will drive the adoption and evolution of marketing automation across the business.

This is a pivotal new role within our Marketing team. You’ll lead the development and execution of a firm-wide marketing automation strategy, enabling smarter, data-driven engagement and supporting our “One Firm” growth ambition.

We’ve unified our data and are ready to deliver a differentiated client experience based on behavioural triggers—not assumptions. Now we need a leader to bring this vision to life.

A look into the role

As Marketing Automation & Demand Generation Lead - Senior Manager within our Markets & Clients team, your key responsibilities will be;

• Lead the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectives.
• Champion an “automation-first” mindset across marketing, BD, and client teams—coaching and influencing stakeholders to adopt new ways of working.
• Identify and prioritise automation opportunities across the sales and marketing lifecycle, ensuring measurable impact.
• Own and evolve our campaign framework, lead management processes, and governance—including lead scoring models and qualification criteria.
• Drive the integration of automation into our ABM strategy, ensuring personalised, scalable client engagement.
• Collaborate with senior stakeholders across Marketing, BD, Digital, and Data, to embed automation into strategic initiatives.
• Ensure compliance with GDPR and other data privacy regulations, embedding best practices into all automation activities.
• Leverage client insights and behavioural data to inform campaign design, content strategy, and investment decisions.
• Build and lead a high-performing marketing automation team, while mentoring colleagues across the business on best practices.
• Stay ahead of the curve on marketing technology, AI, and automation trends—bringing forward recommendations to enhance our capabilities.

Knowing you’re right for us

Joining us as a Marketing Automation & Demand Generation Lead - Senior Manager, the minimum criteria you’ll need is;

• Proven experience leading marketing automation and demand generation strategy in a complex, matrixed organisation—ideally within professional services or B2B.

• Deep expertise in platforms such as Microsoft Dynamics 365 Customer Insights Journeys (and/or HubSpot, Marketo, Pardot, Eloqua).

• Strong analytical skills with the ability to translate data into actionable insights.

• Excellent stakeholder engagement and influencing skills, with a track record of driving change.

• Strong project management capabilities—able to juggle multiple priorities and deliver at pace.

• Solid understanding of digital marketing, including SEO, SEM, and performance measurement.

• Experience working with offshore or distributed teams, with the ability to manage collaboration, communication, and delivery across time zones.

Preferred Qualifications

• Experience embedding marketing automation into ABM and demand generation strategies.
• Familiarity with web analytics tools (e.g., Google Analytics) and A/B testing methodologies.
• Certifications in marketing automation platforms (e.g., HubSpot, Marketo) are a plus.

Knowing we’re right for you

Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.

Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That’s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.

Beyond the job

Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.

The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you’ll be giving back to society. It’s that drive to do the right thing that runs through our every move, grounded in our firm’s values – purposefully driven, actively curious and candid but kind.

We’re looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves. It’s how it should be.

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