Marketing Assistant

SERENITY WELFARE LTD; Wormley West End; On-site; GBP 20,000 - 30,000; Full time

Job summary

A dynamic welfare service provider is seeking a proactive Marketing Assistant to support marketing efforts and engage with audiences. The ideal candidate will manage social media content, assist with campaigns, and need a driving license due to office location. This role offers a chance to develop marketing skills while working closely with the team.

Qualifications

• Working towards completing Level 3 Multi-Channel Marketer Apprenticeship Standard.
• Need to have driving licence and own car due to location of office.

Responsibilities

• Manage and schedule content across social media platforms.
• Assist with marketing campaigns, email communications and promotional materials.
• Monitor and report on social media and campaign performance.
• Coordinate with internal teams and external partners to support marketing initiatives.
• Maintain marketing calendars and ensure deadlines are met.

Skills

Communication skills

Attention to detail

Organisation skills

Team working

Creative

Enthusiastic

Positive attitude

Reliable

Social media platforms

Microsoft Office

Digital Marketing Tools

Education

GCSE in English (grade 4-9)

GCSE in Maths (grade 4-9)

Job description

Overview

We are looking for a proactive Marketing Assistant to support our marketing and social media efforts. The role helps promote our brand, engage our audience and support campaigns that align with our organisation's mission. The Marketing Assistant will report to the Business Development Manager and work closely with the wider team.

Responsibilities

• Manage and schedule content across social media platforms
• Assist with marketing campaigns, email communications and promotional materials
• Monitor and report on social media and campaign performance
• Coordinate with internal teams and external partners to support marketing initiatives
• Maintain marketing calendars and ensure deadlines are met
• Support tracking of KPIs and metrics to measure the effectiveness of campaigns (e.g., social media engagement, audience growth, website traffic, email open rates)
• Review social media channels, respond to messages and schedule posts
• Create or update content and graphics for campaigns
• Track and report on engagement metrics and campaign results, highlighting progress against KPIs
• Collaborate with team members on upcoming initiatives and events, develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
• Use research/survey software to gather audience insight and/or evaluation to support the project
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media
• Proofread marketing copy ensuring it is accurate, persuasive and on brand
• Use software to design and create marketing assets to meet the technical specification
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant
• Use a website content management system to publish text, images, and video/animated content
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management
• Identify and use data and technologies to achieve marketing objectives
• Monitor and amend campaigns to meet budget requirements including time and monetary costs
• Review campaigns regularly to ensure effectiveness, to optimise the results
• Measure and evaluate campaign delivery to identify areas for improvement
• Use data analysis tools to record, interpret and analyse customer or campaign data
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
• Use research/survey software to gather audience insight and/or evaluation to support the project
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand
• Use software to design and create marketing assets to meet the technical specification
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant
• Use a website content management system to publish text, images, and video/animated content
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management
• Identify and use data and technologies to achieve marketing objectives
• Monitor and amend campaigns to meet budget requirements including time and monetary costs
• Review campaigns regularly to ensure effectiveness, to optimise the results
• Measure and evaluate campaign delivery to identify areas for improvement
• Use data analysis tools to record, interpret and analyse customer or campaign data

Training and Qualifications

• Training schedule: Working towards completing Level 3 Multi-Channel Marketer Apprenticeship Standard
• Work based learning with attendance at Hertford Regional College once per month for workshops with Assessor
• Need to have driving licence and own car due to location of office
• GCSE in: English (grade 4-9)
• GCSE in: Maths (grade 4-9)
• Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills and Attributes

• Communication skills
• Attention to detail
• Organisation skills
• Team working
• Creative
• Enthusiastic
• Positive attitude
• Reliable
• Social media platforms
• Microsoft Office
• Digital Marketing Tools