Marketing Assistant

KIMS Hospital; Maidstone; On-site; GBP 26,000; Full time

Job summary

A leading healthcare provider in Maidstone is seeking a Marketing Assistant to join their dynamic Marketing & Communications team. This role involves supporting marketing campaigns, creating engaging content, and assisting in digital marketing strategies. Candidates should have a degree in marketing or communications, excellent communication skills, and strong organizational abilities. This position offers opportunities for professional development within a supportive environment dedicated to exceptional patient care.

Benefits

Opportunities for professional development

Supportive and knowledgeable team

Qualifications

• Degree (or equivalent experience) in marketing or communications.
• Excellent written and verbal communication skills with an empathetic tone.
• Proactive, flexible, and willing to learn.

Responsibilities

• Support marketing campaigns promoting clinical services and patient pathways.
• Write and proofread copy for various materials.
• Create patient-friendly content for social media and newsletters.

Skills

Excellent written and verbal communication skills

Strong organisational skills

Attention to detail

Proactive and curious

Familiarity with CMS platforms

Education

Degree in marketing or communications

Tools

Graphic design software (Canva, Adobe Suite)

Email marketing tools

Job description

Marketing Assistant

Location: KIMS Hospital, Maidstone (with travel to Sevenoaks, Orpington & Tunbridge Wells)
Hours: Full time, 40hrs, with occasional evening and weekend work
Reports to: Head of Marketing & Communications
Salary: £26,000 per annum

KIMS Hospital is the largest independent hospital in Kent, and we are growing. We're looking for a creative, organised and motivated Marketing Assistant to join our friendly Marketing & Communications team. This is an exciting opportunity to contribute to meaningful campaigns that support patient care, promote clinical services and highlight the incredible work happening across our hospital group.

If you're passionate about storytelling, digital content, and bringing ideas to life — we'd love to hear from you.

What You'll Be Doing

As our Marketing Assistant, you will play a key role in delivering engaging, patient-focused marketing and communications. Your responsibilities will include:

• Supporting marketing campaigns that promote clinical services, consultants and patient pathways
• Writing and proofreading copy for online and offline materials
• Creating patient-friendly content for social media, email newsletters, internal communications and website pages
• Updating website content, including consultant profiles and service information (CMS)
• Spotting trends and contributing ideas to help shape our marketing strategy
• Gathering and organising patient testimonials, case studies and success stories
• Providing general administrative support — updating databases, managing brand assets and liaising with clinical teams
• Monitoring campaign performance using social analytics and GA4, producing insight reports
• Maintaining the marketing campaign calendar and supporting key service launches
• Developing your understanding of digital marketing, including SEO and social media best practice

This role will also involve attending and supporting events, which may require evening or occasional weekend work.

Who We're Looking For

You will thrive in this role if you are proactive, curious, and comfortable working across multiple projects at once.

Essential skills and attributes

• A degree (or equivalent experience) in marketing, communications or similar
• Excellent written and verbal communication skills, with an empathetic tone suited to patient content
• A positive, flexible approach with a willingness to learn
• Strong organisational skills and the ability to prioritise across different service areas
• Confidence working with clinicians and operational teams to gather accurate information
• High attention to detail and an understanding of confidentiality when handling patient stories

Desirable skills

• Experience using CMS platforms and email marketing tools
• Familiarity with graphic design software such as Canva or Adobe InDesign, Illustrator or Photoshop
• An interest in digital marketing, SEO and analytics

Why Join Us?

• Be part of a supportive, knowledgeable and creative marketing team
• Work in a hospital group dedicated to delivering exceptional patient care
• Gain hands‑on experience across digital marketing, content creation, events and analytics
• Opportunities for professional development and learning

Interested?

If you'd like to learn more about this role, Juliet would be delighted to speak with you. Call 01622 538114 or email [e-mail].

At KIMS Hospital, we're proud to be a diverse, inclusive, and disability-confident employer. We celebrate individuality and are committed to creating a workplace where everyone feels they belong.

All offers of employment are subject to proof of eligibility to work in the UK and a satisfactory DBS check. More information about DBS checks can be found at www.gov.uk/disclosure-barring-service-check.