Marketing Assistant

Hitachi Construction Machinery (UK); Hebburn; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading construction machinery company is seeking a Marketing Assistant to support the marketing team in executing campaigns across various platforms. The candidate should have a Bachelor's degree in Marketing and at least 2 years of relevant experience, particularly in social media management and content creation. This role includes responsibilities such as planning content, optimizing paid campaigns, and conducting performance analysis. Additional benefits include generous leave, medical coverage, and a pension scheme.

Benefits

24 days Annual Leave + Bank Holidays

Company Pension Scheme

Critical Illness Cover

Private Medical Insurance

Cycle to Work Scheme

Qualifications

• 2 years’ experience in a similar role.
• Proven track record managing business social media accounts.
• Strong understanding of social media trends and analytics.

Responsibilities

• Support HCMUK’s marketing team in executing high-impact campaigns.
• Plan and publish content across social platforms.
• Assist in the setup and optimisation of paid campaigns.

Skills

Social media management

Content creation

A/B testing

Customer service

Analytical skills

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Canva

Hootsuite

Google Analytics

Mailchimp

Job description

The Marketing Assistant will support HCMUK’s marketing team in executing high-impact campaigns across organic and paid social channels, helping build brand awareness, drive engagement, and convert followers into loyal customers.

Social Media Management

Plan, schedule, and publish content across platforms (Instagram, TikTok, LinkedIn, Facebook, X, YouTube).

Monitor engagement, respond to comments/messages, and maintain brand voice.

Create compelling written and graphic content.

Track performance metrics and prepare monthly reports with actionable insights.

Paid Social Advertising

Assist in the setup, optimisation, and reporting of paid campaigns across Meta, TikTok, and LinkedIn.

Conduct A/B testing on creatives, audiences, and placements.

Monitor budgets and ensure campaigns are delivering against KPIs.

Stay up to date with platform updates and algorithm changes.

General Marketing Support

Assist the Marketing & Communications Manager to help reach the Company’s marketing goals and objectives.

Assist in planning, executing and attending company events nationally.

Support email marketing and website updates as needed.

Conduct competitor research and trend analysis.

Assist with campaign planning and brainstorming sessions.

General daily administrative tasks including enquiry tracking.

Ensure brand consistency throughout all content, representing our values.

Maintain excellent customer relationships through quality customer service.

Assist in creating promotional materials, including marketing campaigns, brochures and digital content.

Essential

Bachelor’s degree in Marketing, Business or relate field.

2 years’ experience in a similar role.

Proven track record with hands on experience in managing business social media accounts, including creating and optimising paid advertising campaigns and analysing social analytics.

Strong understanding of social media trends, analytics and best practices.

Excellent written and verbal communication skills.

Creative mindset with an eye for design and storytelling.

Highly organised with the ability to manage multiple projects simultaneously.

Preferred

Experience with Canva, Hootsuite, Meta, Google Analytics, or email platforms like Mailchimp.

Experience working in a similar industry.

Benefits & Rewards

• 24 days Annual Leave + Bank Holidays + option to purchase up to an additional 5 days
• Company Pension Scheme
• Critical Illness Cover
• Private Medical Insurance
• Employee Assistance Programme
• Death in Service
• Benefits Hub
• Cycle to Work Scheme