MARKETING AND PR SPECIALIST

Bulgari; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A luxury brand is seeking a Marketing and PR Assistant to support its UK marketing and communication strategy. This role will involve a balanced division of responsibilities between marketing and public relations activities, focusing on press strategies, event coordination, and brand storytelling. Ideal candidates should have at least 2 years of experience in marketing or PR, particularly in luxury settings, along with strong attention to detail and excellent communication skills. Proficient use of Microsoft Office is required.

Qualifications

• Minimum 2 years of experience in a marketing or PR role, ideally in luxury brands.
• Strong interest in fine jewellery and the luxury landscape.
• Proficient in Microsoft Office and Excel.

Responsibilities

• Assist the PR Manager with press strategies and media outreach.
• Plan and execute brand marketing campaigns across channels.
• Draft and maintain press materials and monitor media coverage.

Skills

Attention to detail

Organisational skills

Writing skills

Communication skills

Proficiency in Microsoft Office

Interest in luxury branding

Tools

Microsoft Excel

Microsoft PowerPoint

Photoshop

Job description

Position

The Marketing and PR Assistant will play a vital role in supporting the brand’s UK marketing and communication strategy, evenly dividing their time between marketing and public relations activities. This role suits someone with a keen eye for luxury branding and events, strong attention to detail, and a passion for storytelling.

Job responsibilities

Public Relations (50%)

• Support the PR Manager in executing press strategies and media outreach.
• Coordinate product loans, press send-outs, and sample tracking.
• Draft and maintain press materials including media lists, press releases, and brand backgrounders.
• Monitor media coverage, prepare PR reports and clipping summaries, and track KPIs.
• Assist with press days, influencer activations, and brand event coordination.
• Maintain strong relationships with assistant stylists, junior journalists, and influencers.

Marketing (50%)

• Assist in planning and executing brand marketing campaigns across digital and print channels.
• Support the marketing team with event logistics, location scouting, product launches, and client gifting.
• Manage inventory of marketing collateral and ensure timely asset delivery to boutiques.
• Assist in booking clients’ travels and bookings.

Profile

Min 2 years of experience in a marketing or PR role, ideally within a luxury or premium brand.

• Strong interest in fine jewellery, watches, and the broader luxury landscape.
• Excellent writing, organisational, and communication skills.
• Proficient in Microsoft Office, Excel and Powerpoint.
• Knowledge of Photoshop is a plus.
• Highly detail‑oriented and able to manage multiple tasks to deadlines.

Additional information

• Polished, professional presence and understanding of luxury client expectations.
• Collaborative, proactive, and eager to learn.
• Keen sense of style and appreciation for brand storytelling.