Marketing and Communications Manager

Cambridge Science Centre; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading STEM engagement organisation in the UK seeks a Senior Marketing Manager to develop and manage marketing strategies. The role involves owning the brand identity, creating engaging content across various platforms, and supporting community engagement through effective marketing campaigns. Ideal candidates will have significant experience in senior marketing roles, excellent communication skills, and a commitment to diversity and inclusion. This position offers the chance to make a substantial impact in promoting STEM education across communities.

Qualifications

• Significant experience in a senior marketing role, including budget planning.
• Proven experience in brand development and brand identity.
• Experience in measuring progress to achieve marketing objectives.

Responsibilities

• Develop and manage all CSC marketing and advertising activity.
• Own CSC's brand development and storytelling framework.
• Support the CEO in developing a multi-year marketing strategy.

Skills

Marketing expertise

Press engagement

Campaign management

Brand development

Communication skills

Education

Level 3 or equivalent qualifications in a STEM subject

Tools

Digital content management tools

Analytical platforms

Job description

Cambridge Science Centre
For more than ten years, Cambridge Science Centre (CSC) has been sparking
curiosity and a love of STEM (science, technology, engineering and mathematics) in
young people across the East of England.

Job Description

This role is central to positioning CSC as the leading small-to-medium-sized science centre and STEM engagement organisation in the UK. Working with the CEO and
Directors, you will help identify opportunities, shape CSC's marketing strategy, and translate that into an objective-led plan of action. You will be responsible for all CSC marketing campaigns and activity, owning the brand and its development across all key audiences, including the public, community groups, teachers and school leaders, corporate CSR teams, and educational grant providers.
You'll lead CSC's marketing partnerships and publicity channels, including the
website, social media, YouTube, and press contacts. You will set the strategic direction that informs our creative approach, energising staff to push creative boundaries across video, social media, digital platforms, and live engagements.
In addition, you will ensure the organisation is supported with up-to-date collateral across all major functions and initiatives, while fostering a customer-focused approach through media and marketing skills training across the organisation.

Key Responsibilities

• Develop and manage all CSC marketing and advertising activity, strategically
  prioritising initiatives to achieve annual targets within the marketing budget.
• Own all aspects of CSC's brand and the development of CSC's storytelling framework,
  ensuring content consistently communicates impact, inclusivity, scientific curiosity,
  and community value.
• Support the CEO in the development and revision of a multi-year marketing strategy,
  identifying top-priority objectives for focused campaigns which you will then own.
• Maintain a cross-organisation annual marketing plan and quarterly update schedule
  with key staff members to help identify ongoing opportunities to promote CSC activities, products, community engagements and programmes.
• Work with the broader CSC team, create and manage a marketing content development plan,
  including case‑studies, blogs and social‑media threads, to best seize publicity opportunities and achieve annual marketing objectives.
• Establish annual marketing targets, and own and track marketing metrics across all key audiences,
  including the public, schools, community groups, corporate partners, and the informal education sector,
  including quarterly reports on progress.
• Identify and manage marketing risk for the organisation, including considered fast‑response
  on public platforms as appropriate.
• Develop and manage all CSC marketing relationships with partners and press.
• Own all press and publicity channels, driving up quality engagement with CSC through the CSC
  website, social media, YouTube, etc.
• Create and manage a CSC collateral database, ensuring responsiveness to business development priorities.
• Empower and upskill CSC staff to actively support marketing campaigns and storytelling efforts.
• Ensure that community and partner engagements are effectively supported with marketing and awareness‑raising initiatives.

Person Specification

Essential Criteria

• Significant experience in a senior marketing role, including annual budget planning, press engagement, and campaign management.
• Proven experience in brand development and stewardship of brand identity.
• Experience in managing publicity channels, including websites and social media.
• Experience in setting marketing targets and measuring progress to achieve specific business development objectives.
• Experience in business‑to‑consumer advertising, ideally within a family, youth, or event‑oriented organisation.
• A people person: you enjoy working with others to help bring their stories to life.
• Excellent verbal and written communication and presentation skills.
• Driven to deliver timely, high‑quality outcomes in everything you do.
• Proven ability to adapt quickly and effectively to changing priorities.
• A commitment to equity, diversity, and inclusion.
• A collaborative work ethic, enabling you to work effectively with colleagues and partners across a wide range of projects.
• Competent with digital tools, comfortable working with digital content and analytical platforms.
• Able to achieve a satisfactory enhanced DBS check.

Desirable Criteria

• Business‑to‑business marketing, and business partnership marketing experience.
• Relevant business, charity or educational press contact network.
• Work with community‑ and value‑based organisations.
• Experience in developing and maintaining product and marketing collateral.
• Experience in science communications or working with families, adults and children.
• Customer service skills and experience.
• Level 3 or equivalent qualifications in a STEM subject.
• Full clean driving licence.