Marketing Analytics Manager

Informa Group Plc.; Milton; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A prominent academic publishing company in Milton is seeking a Marketing Analytics Manager to drive data-informed decisions in their Marketing Analytics team. This individual will manage projects, develop marketing reports and dashboards, and support strategic marketing initiatives. The role requires strong analytical skills, proficiency in tools like Power BI, and excellent communication abilities. A competitive salary and various benefits are offered.

Benefits

Competitive salary plus 10% bonus

25 days annual leave plus birthday off

Company funded medical insurance

Employee assistance programme

Share Match Plan

Pension scheme

Life assurance

Qualifications

• Experience working with marketing and sales data.
• Focus on commercial results and evidence-based decisions.
• Ability to create compelling insights and presentations.

Responsibilities

• Support Marketing team with data-driven decisions.
• Design marketing reporting and dashboards.
• Conduct analysis to drive marketing performance.

Skills

Advanced level Excel

Data manipulation

Data visualization

Google Analytics

SQL

A/B testing

Statistical modeling techniques

Problem-solving

Strategic thinking

Outstanding communication skills

Tools

Power BI

Alteryx

Python

R

BigQuery

Marketing Cloud

Sprinklr

Contentsquare

Google Tag Manager

Job description

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Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we'd love to hear from you.

Job Description

Taylor & Francis Group have an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team. We're looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information.

This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make commercial recommendations. You'll be kept busy managing some of your own projects as well as supporting the rest of the team in ensuring that the Marketing department have the analytics and insights required to actively support their budget, targets and strategy planning.

What you'll be doing:

• Supporting the Marketing team to make strategic, data first decisions by:
  • Designing and optimising marketing reporting and dashboards, enabling marketers to independently make evidence-based decisions.
  • Creating regular reports and presentations for stakeholders on marketing performance and recommendations.
  • Supporting A/B test initiatives to enhance conversion rates and customer engagement.
  • Conducting analysis and creating actionable insights to drive marketing performance including:
    • Campaign and channel tracking
    • Benchmarking and goal setting
    • Customer behaviour and segmentation
  • Developing in-house training for campaign analysis and reporting.
• Source and integrate data for accurate reporting, collaborating with Technology and other analytics teams to define marketing reporting requirements and maintain data quality.
• Line-management of junior members in the team.

Qualifications

What we're looking for:

• Highly numerate with advanced level Excel.
• Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI.
• Advanced knowledge of Google Analytics.
• Experience in SQL.
• Experience in working with marketing, customer and sales data.
• Experience in A/B testing, knowledge of other statistical modelling techniques.
• A focus on commercial results and making evidence-based decisions.
• Problem solving and strategic thinking ability.
• Outstanding communication and presentation skills to create compelling insights and recommendations at all organisational levels.
• A focus on learning and self-development.
• Experience with the following would be beneficial: Alteryx, Python, R, BigQuery, Marketing Cloud, Sprinklr, Contentsquare, Google Tag Manager.

Additional Information

Location: The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our Milton Park office to ensure that as a balanced worker they can make it to this office location to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.

Closing Date: Applications will close on 13th October 2025

What we offer in return:

• Competitive salary plus 10% bonus
• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme - offering 24/7 well-being support
• Share Match - Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

Taylor & Francis is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.