Marketing Analyst

Crown Worldwide; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A specialist banking client in London is seeking a Digital Analyst for a fixed-term maternity cover. This role will support the Senior Marketing & Communications Manager in driving digital acquisition across savings products and enhancing website performance. Responsibilities include managing Google AdWords, analysing campaign results, optimising the digital onboarding journey, and improving website usability. With a requirement of 1-2 years' experience in marketing, this is a key position for digital strategy execution and optimisation.

Qualifications

• 1-2 years' experience in a marketing or communications role, preferably in financial services.
• Strong MS Office skills (Word, Excel, PowerPoint).
• Experience with Google AdWords and Google Analytics.

Responsibilities

• Implement Google AdWords, monitor performance metrics.
• Analyse campaign results and recommend optimisation actions.
• Manage advertising performance on comparison sites.

Skills

Digital marketing

Google AdWords

SEO

UX/UI improvements

Google Analytics

Email marketing

MS Office

Education

Degree in Marketing or related discipline

Tools

WordPress

Spotler Mail+

Zoho Forms

Semrush

Job description

I'm recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed-term maternity cover contract. This role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank's digital onboarding journey. You'll work across PPC, SEO, CRO, UX/UI improvements, website optimisation and digital reporting to increase enquiries, account openings, and total deposit value.

Responsibilities

• Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
• Analyse campaign results and recommend optimisation actions.
• Manage advertising performance on comparison sites (e.g., Moneyfacts).
• Support delivery of the Bank's SEO strategy with the digital agency.
• Improve website UX, UI, navigation, and landing pages to increase conversion rates.
• Maintain and optimise digital onboarding forms (Zoho Forms).
• Enhance page titles, internal links, backlinks, and overall site architecture.
• Report on SEO and CRO performance using Google Analytics.
• Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
• Monitor social media click‑through and engagement metrics.
• Produce contact lists for business and charity sectors for future product marketing.

Essential Qualifications

• 1‑2 years' experience in a marketing or communications role (financial services beneficial).
• Strong MS Office skills (Word, Excel, PowerPoint).
• Knowledge of WordPress or similar CMS, Google Analytics, Google AdWords, UX/UI collaboration, email marketing tools (Pure360, Mail+), keyword and backlink tools (e.g., Semrush).
• Website crawling and indexing principles.
• Easy‑to‑index content and HTML alt attributes.
• Internal/external link structures, anchor text, and backlink strategy.
• Experience improving website usability, navigation and conversion.

Desirable Qualifications

• Degree in Marketing or related discipline.
• Experience in banking or financial services.