Marketing Analyst

OGILVY; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading creative agency in London is seeking a Marketing Analyst (Social & Influencer) to analyze social and influencer data and provide actionable insights. The role involves collaboration with clients and teams to develop measurement frameworks and track campaign performance. Ideal candidates will have a strong background in statistical modelling, proficiency in SQL and either Python or R, and experience with dashboarding tools like Tableau or Power BI. This position offers hybrid working with competitive benefits.

Benefits

25 days annual leave + 1 Volunteer Day

Bupa Healthcare

Flexible Working Model

1.5:1 Matching Pension Structure

Up to £25 per month towards exercise classes

Qualifications

• Strong grounding in statistical modelling and experimental design.
• Proficient in SQL and either Python or R for data manipulation.
• Hands-on experience with social listening tools and analytics.

Responsibilities

• Develop data-driven marketing recommendations.
• Apply advanced statistical techniques to social campaign performance.
• Design measurement frameworks and dashboards to track effectiveness.

Skills

Statistical modelling

Creativity

SQL

Python

R

Data analysis

Dashboarding

Education

Bachelor’s or Master’s degree in Statistics, Mathematics, Data Science, or related field

Tools

Tableau

Power BI

CreatorIQ

Sprinklr

Job description

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture‑changing, value‑driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

Location

London (Hybrid Working)

Contract Information

Contact type: Fixed Term

Full Time/Part Time: Full Time

Contract Duration: 12 months

Reporting into: Head of Marketing Science UK & EMEA

The Role

We’re seeking a highly analytical, creatively minded Marketing Analyst (Social & Influencer) to join Ogilvy UK’s Marketing Sciences team. You’ll be our specialist in making sense of social and influencer data, transforming it into clear recommendations that improve performance and drive brand growth. Working closely with clients and cross‑functional teams across strategy, creative, media, PR and influencer, you’ll translate business questions into measurement frameworks, run robust analyses, and shape test‑and‑learn programmes that connect content, creators, media investment and business outcomes. This role sits at the intersection of data and storytelling. You’ll pair statistical rigour with a deep understanding of social platforms and the creator economy, bringing insights to life through compelling narratives, intuitive dashboards and practical optimisation guidance. You’ll support a diverse portfolio of global brands, helping to standardise best‑in‑class measurement, advance experimentation, and elevate how data informs strategy and creative decisions.

Responsibilities

• Partner with clients and internal teams to understand business objectives and develop data‑driven marketing recommendations.
• Apply advanced statistical techniques, including regression analysis, time‑series forecasting, causal inference, and predictive modelling, to analyse social and influencer campaign performance.
• Extract, clean, and manipulate large datasets using SQL, Python, or R from social media and influencer platforms such as CreatorIQ and Sprinklr.
• Design and implement measurement frameworks, attribution models, and dashboards (Tableau, Power BI) to track campaign effectiveness and provide clear, actionable insights.
• Conduct deep‑dive quantitative analyses to identify trends, anomalies, and optimisation opportunities in social and influencer campaigns.
• Support experimentation, including A/B testing and other experimental designs, with rigorous statistical analysis to validate hypotheses.
• Translate complex data into clear, concise, and compelling reports and narratives for both technical and non‑technical audiences.
• Contribute to evaluating and integrating new analytical tools and methodologies to enhance the team’s capabilities.
• Support competitive benchmarking and trend analysis to inform strategic recommendations.

A bit about you

• Bachelor’s or Master’s degree in Statistics, Mathematics, Data Science, Economics, Computer Science or a related quantitative field.
• Strong grounding in statistical modelling, experimental design and hypothesis testing; familiarity with causal inference and timeseries methods.
• Proficiency with SQL and either Python or R for data manipulation, analysis and visualisation; comfortable with Git and reproducible workflows.
• Platform and tool experience
• Hands‑on experience with CreatorIQ and Sprinklr, or exposure to social listening tools (e.g., Brandwatch, Talkwalker) and native platform analytics.
• Experience building dashboards in Tableau or Power BI; ability to design intuitive, decision‑ready visualisations.
• Marketing and domain expertise
• Solid understanding of the social ecosystem and creator economy, including paid/owned/earned dynamics, platform KPIs and campaign objectives.
• Ability to link social & influencer activity to broader digital outcomes (brand lift, site/app behaviour, conversions and incremental impact).
• Excellent storytelling skills; confident presenting to clients and senior stakeholders.
• Highly analytical with a creative mindset; adept at simplifying complexity and inspiring action.
• Meticulous attention to detail, strong organisation and the ability to manage multiple projects and deadlines.

Nice to have

• Working knowledge of cloud data warehouses (e.g., BigQuery, Snowflake), API integrations and workflow automation.
• Familiarity with digital channels, machine learning or predictive modelling is desirable but not essential.
• Experience with MMM or triangulating platform signals with incrementality testing.
• NLP and computer vision techniques for creative and conversation analysis.
• Knowledge of brand safety, disclosure compliance and fraud/inauthentic activity detection.
• GA4 or app analytics exposure; understanding of privacy‑safe measurement approaches.

How we help you Thrive

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• Flexible Working Model with core working hours: 10am – 4pm
• 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool, and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game‑changing ideas across culture and business through collaboration, integrity, and a celebration of self‑expression.

We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.