Market Research Apprentice - Brands and Advertising

Ipsos UK; City Of London; On-site; GBP 21,000 - 26,000; Full time

Job summary

A leading global market research firm is seeking a Market Research Apprentice in London. You will work on quantitative research, assisting with various stages of the creative development process and enhancing your skills over a 2-year training program. Successful candidates will have the opportunity for permanent positions post-apprenticeship, alongside numerous benefits including flexible working and wellness support.

Benefits

25 days holiday plus birthday off

Flexible working options

Interest-free Future Talent Loan

Bupa Well+ Health and Wellbeing Services

Diversity and Inclusion Networks

Qualifications

• Focus on interpreting data and understanding client insights.
• Ability to derive actionable insights and present them clearly.
• Strong organisational skills and ability to manage multiple deadlines.
• Exceptional attention to detail with commitment to accuracy.
• Interest in brands and how they use advertising.

Responsibilities

• Support quantitative research studies from start to finish.
• Write questionnaires and manage fieldwork.
• Check data quality and prepare presentations for clients.
• Act as a key contact with suppliers and internal stakeholders.

Skills

Analytical mindset

Effective communication

Commercial awareness

Curiosity

Creativity

Organisational skills

Attention to detail

Job description

Overview

Application Deadline: 22 October 2025

Department: Apprentice

Employment Type: Full Time

Location: London

Compensation: £25,200 / year

Are you driven by data and passionate about insights? We are a leading global market and social research company, enabling organisations to make smarter, bolder, and faster decisions. We operate in 90 different markets and have 17 different teams conducting different areas of research within the UK. Creative Excellence focuses on helping brands understand how to make better advertising. Your contributions will be valued and encouraged from the very beginning, as you\'ll be working on live projects for well-known dynamic brands in industries such as Technology, Social Media, Finance, Transportation, Fast Moving Consumer Goods (FMCG), Healthcare, and more. We primarily conduct research using quantitative methods and regularly collaborate with other teams at Ipsos who also specialise in the fields of brand and advertising.

The Role

As a Market Research Apprentice, you’ll be given opportunities to develop the core skills needed to be a successful researcher. We work with clients through different stages of the creative development process including:

• Improving the creative idea or concept
• Testing early stage or final versions of the ad to optimise before airing
• Recommending changes to better the effectiveness of clients’ ads
• Assessing how well the ad performs once live, and if it is working in the way the client intended

Your key responsibilities will be to support quantitative research studies from start to finish, including:

• Writing questionnaires and checking they are scripted correctly
• Managing and overseeing fieldwork including data processing and sample quality control
• Checking data tables and overall data quality
• Helping prepare presentations for clients, thinking about how we can build insightful narratives from our datasets and deliver our conclusions in a visually engaging way
• Acting as a key point of contact with suppliers and internal stakeholders (for example, our Data Processing, Finance, fieldwork, online scripters, coders, etc.)

You’ll also have the chance to develop Microsoft Office skills as well as softer skills such as teamwork, communication, time management, adapting to deadlines, and problem solving.

About You

We encourage diversity of thought so we look for candidates who are as diverse as the societies, markets and people we work with. Therefore we are looking for:

• An analytical and problem-solving mindset, focused on not only interpreting data but also understanding the “why” behind insights.
• Effective communication and storytelling skills, the ability to derive actionable insights from data and present them in a clear and engaging way for diverse audiences.
• Commercial awareness and client-focused mindset, with a genuine passion in understanding client needs and delivering impactful, value-driven solutions
• A curiosity and learning agility that fosters exploration of new ideas and openness to understanding changing trends.
• Creativity and innovation to think outside the box and bring fresh, impactful ideas to life.
• Embraces collaboration and teamwork, working effectively with others and valuing diverse perspectives to build on colleagues\' strengths.
• Strong organisational skills and the ability to multi-task and work towards multiple deadlines.
• Exceptional attention to detail, with a meticulous approach to working with data and commitment to accuracy and integrity in every task.
• A focus on self-awareness and a growth mindset, driven to succeed and make a real impact, with a willingness to reflect, learn, and grow.
• An aptitude for leveraging AI tools and techniques to enhance research and insights, in line with Ipsos\' standards and policies.
• An interest in brands and how they use advertising to grow their business.

Along with…

• The unrestricted right to work in the UK.

Why Ipsos

As a Market Research Apprentice at Ipsos 80% of your time will be spent in work, with 20% studying. You will study the Level 4 applied market research standard. Alongside work, your part-time study will equip you with the knowledge, skills and behaviours to become a professional researcher by the end of the 2-year programme. After completing the apprenticeship, you will be eligible for a permanent position and promotion to further your career at Ipsos.

You will have the chance to meet apprentices and graduates across the business and work on projects together, building a global network and fostering teamwork and innovation.

Benefits

• 25 days’ holiday that increases to 30 days over time, plus an extra day off for your birthday
• Flexible working and inclusive bank holiday options, recognising the diversity of our workforce and that people may celebrate different events
• Interest-free Future Talent Loan of up to £1,000, providing optional support for unexpected costs so you can focus on starting your career
• Work abroad for up to 4 weeks within a rolling 12-month period (subject to relevant Right to Work requirements)
• Bupa Well+ Health and Wellbeing Services for ongoing health and wellness support
• Comprehensive benefits including pension contributions, income protection, winter flu jabs, eye care vouchers, and many others
• Company paid Curiosity & ESG Days
• Diversity and Inclusion Belong Networks, bringing together people with shared identities and interests to foster a welcoming and supportive workplace

Successful applicants will move on to a cognitive and personality assessment, followed by a virtual interview with one of our talent partners. The final stage will be an in-person assessment at our London office in November and we are looking for candidates to start on 1st December.

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.