Market Insights Analyst

eRecruitSmart; Greater London; Hybrid; GBP 35,000 - 70,000; Full time

Job summary

A travel technology company is seeking a Market Insights Analyst to enhance customer insights and support data-driven decisions. This hybrid role involves collaborating with marketing, finance, and product teams. Key responsibilities include defining customer personas, creating reports, and conducting data tasks. The successful candidate will have at least 3 years of experience in Business Intelligence, strong SQL skills, and proficiency in data visualization tools like Tableau. A competitive salary of £35,000 to £70,000 is offered, alongside benefits like 25 days holidays and a pension scheme.

Benefits

25 days holidays plus Bank Holidays

Company Pension

Company Share Plan

Qualifications

• Minimum of +3 years of experience in Business Intelligence.
• Proven expertise influencing business functions with data-driven processes.
• Positive "can do" energy and ownership of work.

Responsibilities

• Define customer personas and manage channels across regions.
• Create internal and external reports for data-driven decision making.
• Conduct ad hoc data tasks to support teams.

Skills

Data visualization

SQL proficiency

Communication skills

Business Intelligence

Agile methodology

Creative problem solving

eCommerce experience

Education

Bachelor's Degree in Data Science, Marketing, or Business

Tools

Tableau

Job description

Overview

We have an excellent opportunity for a Market Insights Analyst to join our client\'s expanding team. This is a hybrid / remote position and includes a generous salary package, alongside some travel opportunities to Boston, US / Toronto, CA.

About the company

Our Client is a US based online travel technology company that helps students and young people travel anywhere in the world for a price they can afford. They do this by negotiating with airlines and hotels and offer exclusive discounts that can’t be found anywhere else. They now operate in several countries including the US, Canada, the UK and Australia.

About the role

Our client is looking for an experienced Market Insights Analyst who is passionate, creative and excited about using data to gain insight into their customers, to help spot opportunities and monitor success. They are looking for someone who can collaborate with marketing, finance and product teams, supporting these stakeholders to make smarter business decisions.

The role will include :

• Working closely with our marketing team to better define customer personas and manage channels across regions, and support activities to gain insight, track, improve CPA and target these key groups
• Developing and creating regular internal and external reports to help all departments / individuals make informed data-driven decisions
• Ad Hoc data tasks to support teams, define opportunities and automate processes
• Learning and expanding professional and technical knowledge

About you

To be successful for the role of Market Insights Analyst you will be / have :

• A positive \u201ccan do\u201d energy. Someone who can be counted upon to deliver results and take ownership of your work
• A self-starter with a natural feel for business and strategy, alongside the technical capabilities to create data visualizations that tell the story, and empower teams
• Someone who is comfortable rolling up their sleeves to understand the data and customers. You need to be comfortable working in an agile environment with varying responsibilities
• Great communication skills and an ability to convey information gained from the data in a very clear and unambiguous way
• Bachelor\'s Degree (or equivalent experience) in Data Science, Marketing or Business
• Minimum of +3 years of experience in Business Intelligence
• Proven expertise influencing business functions with data driven processes
• SQL proficiency
• Experience with data visualization tools. Our client works mainly with Tableau
• eCommerce experience
• A proven record of creative problem solving

Candidates with one or more of the following will be particularly competitive :

• Data modeling capabilities
• Professional experience working in a related field

As a travel company, our client embraces global and remote working opportunities.

Rewards

For the role of Market Insights Analyst there is on offer :

• A salary of £35,000 to £70,000 per annum, depending on experience
• 25 days holidays plus Bank Holidays
• Company Pension
• Company Share Plan

The successful applicant will :

• Work in a dynamic environment full of passionate and talented people where capabilities are enabled quickly at scale across the globe for travellers
• Grow and develop their competencies working in a team-oriented, data-driven environment where learning and collaboration is celebrated
• Be allowed to make their own decisions and learn from the data. The success of the team is dependent upon the success of the individual