Manager, Content Strategy

Turnitin, LLC; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading education technology company is seeking a Content Strategy Manager to develop and execute a comprehensive content strategy. The ideal candidate will possess strong writing skills, SEO knowledge, and experience in full-funnel marketing. This role is remote-first and emphasizes collaboration across teams to drive brand awareness and engagement. Candidates should have a passion for education and a willingness to innovate in a fast-paced environment, making a meaningful impact in global education.

Benefits

Health and wellness programs

Generous time off

Education reimbursement

Competitive Paid Time Off

Qualifications

• 7-10 years of related work experience.
• Ability to craft narratives that connect brand, product, and customer.
• Skilled in negotiation with cross-functional teams.

Responsibilities

• Develop and maintain integrated content strategy.
• Plan and execute cohesive content calendars.
• Lead content planning for major campaigns.

Skills

Content strategy development

SEO knowledge

Strong writing and editing

Social media experience

Leadership skills

Education

Bachelor's degree in communications or related field

Tools

Analytics tools

Job description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 25 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Turnitin products are used by educational institutions and certification and licensing programs to uphold integrity and increase learning performance, and by students and professionals to do their best, original work.

Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well‑being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.

Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.

Job Description

The content strategy manager will develop, execute, and maintain an integrated content strategy across all channels to support brand, communications, and demand generation goals. They will ensure a consistent, compelling message is delivered to Turnitin’s existing and future customers, partners, and other external stakeholders. The content manager will partner with other teams to plan and execute cohesive content calendars, lead content planning for major PR and brand campaigns, establish content governance and quality standards, drive cross‑functional content prioritization, and regularly report on content performance to recommend continuous improvements.

The content strategy manager plays a critical role in shaping Turnitin’s brand. They should be an outstanding written, verbal, and visual communicator with strong organizational skills and an ability to thrive in a fast‑paced work environment. They should possess strong leadership and teamwork skills, able to lead both direct reports and indirectly across the organization.

KEY RESPONSIBILITIES

• Develop and maintain an integrated content strategy that aligns brand, communications, and demand generation marketing goals, ensuring consistency across all channels and audiences.
• Partner with brand, communications, and marketing to plan and execute cohesive content calendars that support awareness, engagement, and pipeline growth.
• Lead content planning for major PR and brand campaigns, product launches, thought leadership moments, and executive visibility, ensuring materials ladder up to overall brand narrative.
• Establish content governance, quality standards, and review processes to ensure accuracy, brand consistency, and cross‑team alignment.
• Drive cross‑functional content intake and prioritization processes, balancing strategic needs, PR/brand campaign timelines, and business priorities.
• Partner closely with Demand Gen Marketing to optimize web, blog, and nurture content for performance, SEO, and conversion, while maintaining brand voice.
• Collaborate with the creative team to translate strategy into high‑quality visual assets (e.g., videos, social posts, graphics).
• Regularly report on content performance, insights, and outcomes, translating data into clear recommendations and next steps.
• Use audience insights, analytics, and competitive research to refine content strategy and recommend continuous improvements.

Qualifications

REQUIRED QUALIFICATIONS

• Ability to craft and socialize narratives that connect brand, product, and customer value across multiple channels and formats
• Skilled at partnering and negotiating with teams without direct authority to drive shared outcomes
• Strong writing, editing, and messaging capabilities
• Social media experience, either as an individual contributor or managing the function
• Understands full‑funnel marketing, SEO, PR and brand campaign development, and how content impacts awareness, conversion, and loyalty
• Able to build and manage workflows, prioritization models, and content governance systems that keep teams aligned and on track
• Comfortable using analytics, SEO insights, and market research to inform strategy and measure performance
• Can balance long‑term brand building with short‑term needs while staying proactive and solutions‑oriented
• Bachelor’s degree in communications, public relations, journalism or related field
• 7‑10 years of related work experience.

PREFERRED QUALIFICATIONS

• Previous content strategy leadership experience
• Experience working in the education technology sector

Additional Information

Total Rewards @ Turnitin
At Turnitin, we believe Total Rewards go far beyond pay. While salary, bonus, or commission are important, they’re only part of the value you receive in exchange for your work.

Beyond compensation, you’ll experience the intrinsic rewards of unleashing your potential and making a positive impact on global education. You’ll also thrive in a culture free of politics, surrounded by humble, inclusive, and collaborative teammates.

In addition, our extrinsic rewards include generous time off and health and wellness programs that provide choice, flexibility, and a safety net for life’s challenges. You’ll also enjoy a remote‑first culture that empowers you to work with purpose and accountability in the way that suits you best, all supported by a comprehensive package that prioritizes your overall well‑being.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.
Our Values underpin everything we do.

• Customer Centric: Our mission is focused on improving learning outcomes; we do this by putting educators and learners at the center of everything we do.
• Passion for Learning: We are committed to our own learning and growth internally. And we support education and learning around the globe.
• Integrity: Integrity is the heartbeat of Turnitin—it is the core of our products, the way we treat each other, and how we work with our customers and vendors.
• Action & Ownership: We have a bias for action. We act like owners. We are willing to change even when it’s hard.
• One Team: We strive to break down silos, collaborate effectively, and celebrate each others' successes.
• Global Mindset: We consider different perspectives and celebrate diversity. We are one team. The work we do has an impact on the world.
• Remote First Culture
• Health Care Coverage*
• Education Reimbursement*
• Competitive Paid Time Off
• Self‑Care Days
• National Holidays*
• Charitable contribution match*
• Monthly Wellness or Home Office Reimbursement/*
• Access to Modern Health (mental health platform)
• Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job Ad
At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and unleash your potential alongside us, join our team!