Local Marketing Manager

Medivet Group; Watford; On-site; GBP 35,000 - 50,000; Full time

Job summary

Medivet is seeking a passionate and people-driven Local Marketing Manager to join their team. This hybrid role involves working closely with veterinary practices across the UK to drive local awareness and client growth through tailored marketing strategies. Candidates should have experience in multi-site environments, be data-literate, and possess excellent communication skills, enabling them to thrive in a creative and collaborative team setting.

Qualifications

• Experience in a multi-site or service-based environment.
• Confident marketing generalist with a curious, data-literate mindset.
• Ability to manage multiple projects and stakeholders effectively.

Responsibilities

• Act as the dedicated marketing partner for a portfolio of practices.
• Identify opportunities and deliver insight-led marketing recommendations.
• Plan and deliver integrated campaigns across various channels.
• Support new practice launches and ensure local engagement.
• Help local teams access necessary tools and guidance.
• Report on the impact of local activity and share learnings.

Skills

Marketing strategy

Data analysis

Communication

Project management

Job description

We’re looking for a passionate, people-driven Local Marketing Manager to join our expanding team at Medivet. This hybrid role is based out of our Watford Support Centre and will see you supporting practices based in one of our divisions across the UK to help each one thrive through meaningful local marketing and brand storytelling.

In this hands-on, varied role, you’ll work side by side with our Branch Partners and veterinary practices, delivering tailored marketing support that drives local awareness, client growth, and deeper community connections. It’s a fantastic opportunity for a well-rounded marketer who loves bringing ideas to life, solving problems creatively, and making a difference to local teams and pet owners alike.

What you'll be doing:

· Act as the dedicated marketing partner for a portfolio of practices, building strong relationships across practice and regional teams

· Use data and insight to identify opportunities and deliver insight-led marketing recommendations

· Plan and deliver integrated campaigns across digital, print, PR, social, and in-practice channels with a strong digital-first approach

· Support new practice launches and branch partner transitions, ensuring consistent brand presence and local engagement

· Helping local teams access the right tools, content, and guidance to champion their practice locally

· Reporting on the impact of local activity and sharing learnings to continuously evolve our approach

What we’re looking for:

· A confident marketing generalist with experience in a multi-site, joint venture, or fast-paced service-based environment

· A curious, data-literate mindset — comfortable translating insights into actions.

· A hands-on attitude and the ability to manage multiple projects with stakeholders at all levels

· Excellent communication and collaboration skills

· A full UK driving licence and willingness to travel occasionally to practices for events or support on site

This role is hybrid, with a minimum of two days per week in our Watford Support Centre. You’ll be part of a friendly, creative team that’s passionate about brand building and local impact empowering you to make a real difference.