Local Marketing Manager

Bupa; Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading healthcare provider in Manchester is seeking a Senior Local Marketing Manager to drive local marketing initiatives across dental practices. This role entails developing tailored marketing strategies, leading a multi-channel team, and ensuring alignment with commercial objectives. The ideal candidate will have significant marketing experience, strong leadership skills, and a proven ability to drive growth. A supportive, inclusive environment with a range of benefits is offered.

Benefits

25 days holiday plus options to buy more

Health Trust employee healthcare plan

Discounts in over 7,000 retailers

Access to mental health support

Cycle to work scheme

Qualifications

• Significant marketing experience in a multi-site service or retail environment.
• Proven ability to develop marketing strategies that drive growth.
• Experience leading large, multi-channel marketing teams.

Responsibilities

• Develop and deliver local marketing strategies for patient acquisition.
• Lead a regional, multi-channel marketing team.
• Monitor and optimise marketing performance using data.

Skills

Marketing strategy development

Team leadership

Data analysis for marketing

Customer relationship management

Education

Degree in Marketing or Business

Job description

The Senior Local Marketing Manager at Bupa Dental Care drives and executes local marketing initiatives across our dental practices, aligning marketing activity with commercial objectives to identify growth opportunities and deliver consistent, organic growth.

Working closely with Operations, the wider marketing team and key stakeholders, the role ensures practice-level marketing is effective, cohesive and tailored to local needs, while advocating for practices and ensuring they have the support to succeed.

The role leads a regional, multi-channel team of six Local Marketing Managers, fostering collaboration across the marketing function and the wider Bupa organisation.

At Bupa Dental Care, our culture is built on being brave, caring and responsible, offering a supportive, inclusive environment, flexible working and a strong focus on development and wellbeing.

Responsibilities

• Develop and deliver local marketing strategies that drive patient acquisition, retention and organic growth across the dental practice portfolio.
• Lead and manage a regional, multi-channel marketing team, fostering a collaborative, high-performance culture aligned to business goals.
• Partner closely with Operations to ensure local marketing activity aligns with commercial objectives and individual practice needs.
• Identify and capitalise on growth opportunities across the practice network to enhance overall business performance.
• Act as a key stakeholder for practices, working with Practice Managers, Area Managers and Regional Directors to address local marketing needs.
• Ensure consistent brand messaging and integration of local activity with wider marketing strategies and campaigns.
• Monitor and optimise marketing performance using data and insights, managing budgets to maximise ROI.
• Design and deliver scalable local marketing toolkits and initiatives that enable practices to implement high-impact activity efficiently.

Qualifications

• Degree in Marketing, Business, or equivalent practical experience.
• Significant marketing experience, including leadership of local or regional marketing activity within a multi-site service or retail environment.
• Proven ability to develop and deliver marketing strategies that drive growth and strengthen brand visibility.
• Strong experience leading and managing a large, multi-channel marketing team, fostering a high-performance, collaborative culture.
• Confident using marketing performance data and insights to optimise activity and inform strategy.
• Experience in healthcare or dental care is advantageous but not essential.
• Comfortable operating in a fast-paced, complex environment supporting a large practice or location network.

Benefits

• 25 days holiday, plus the option to buy more.
• Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
• Health Trust – our bespoke employee private healthcare plan, providing healthcare cover with no medical underwriting for colleagues and their families.
• Access to remote GP and nurse services, physiotherapy, and mental health support.
• MyHealthcare Allowance, an annual allowance which is redeemable against a menu of Bupa healthcare products.
• Early access to your earned wages through Wagestream.
• Cycle to work scheme.
• And many more, just ask…

• Shop discounts (over 700 stores)
• Health and wellbeing discounts
• Cycle to work
• Access to free courses
• Employee referral scheme
• And many more!

If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you!

To find out more about working with us, find us on LinkedIn, Facebook and Instagram.

Here you'll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You'll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose - helping people live longer, healthier, happier lives and making a better world.

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring you are treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.

Bupa Dental Care is an equal opportunities employer.