Lifecycle Marketing Specialist: Email Automation & Growth

Lyon's A Bit Creative; Hull and East Yorkshire; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in the UK is seeking an experienced Customer Lifecycle Marketing Specialist. This role involves driving growth through the customer journey, from acquisition to retention. Responsibilities include developing targeted lifecycle strategies, managing an email platform, and creating impactful campaigns. The ideal candidate will have strong experience in email marketing, analytical skills, and the ability to influence stakeholders at all levels. A competitive salary and benefits package are offered.

Benefits

Competitive salary plus uncapped commission

32 days holiday

Paid Community Volunteering days

Excellent pension scheme

Cost of living discounts

24-hour Employee Assistance Programme

Health Cash Plan

Learning Management System access

Long-term service awards

Qualifications

• Strong hands-on experience with email marketing platforms and marketing automation.
• Proven background in lifecycle marketing within either B2B or B2C environments.
• Data-driven mindset with strong analytical skills.

Responsibilities

• Develop and deliver customer lifecycle plans.
• Create tailored multi-channel campaigns.
• Lead customer communications like newsletters and targeted emails.

Skills

Email marketing platforms

Marketing automation

Analytical skills

Content creation

Project management

CRM systems

Stakeholder influencing

Tools

Optimizely

Job description

A leading marketing agency in the UK is seeking an experienced Customer Lifecycle Marketing Specialist. This role involves driving growth through the customer journey, from acquisition to retention. Responsibilities include developing targeted lifecycle strategies, managing an email platform, and creating impactful campaigns. The ideal candidate will have strong experience in email marketing, analytical skills, and the ability to influence stakeholders at all levels. A competitive salary and benefits package are offered.